Professional Summary
Professional Overview
Alex Kreitman is a seasoned digital marketing and eCommerce leader with extensive experience in driving growth and innovation for leading brands. As the Senior Director of eCommerce and Marketing at Armstrong World Industries, he leverages his deep expertise in strategic planning, cross-channel marketing, and data-driven decision-making to propel the company's online presence and sales initiatives.
Experience Summary
Current Role
In his current role as the Senior Director of eCommerce and Marketing at Armstrong World Industries, Alex is responsible for overseeing the company's end-to-end eCommerce operations, including website management, digital marketing, customer experience optimization, and omnichannel integration. He has successfully led the implementation of advanced analytics and personalization strategies, resulting in significant improvements in customer engagement, conversion rates, and online revenue growth.
Career Progression
Prior to his current position, Alex held various leadership roles within the eCommerce and digital marketing domains, including Director of eCommerce, Senior Manager of Product and eCommerce Marketing, and Vice President of Digital Marketing and Ecommerce at Momentum Marketing Agency. His diverse background has enabled him to develop a well-rounded understanding of the evolving digital landscape and effectively bridge the gap between marketing, technology, and sales.
Throughout his career, Alex has demonstrated a strong track record of driving impactful initiatives, such as the launch of a comprehensive omnichannel strategy, the implementation of a data-driven personalization platform, and the optimization of digital marketing campaigns to enhance customer acquisition and retention.
Academic Background
Alex holds a Bachelor's degree in Business Administration from Elon University, where he specialized in Marketing and Communications.
Areas of Expertise
- Ecommerce strategy and operations
- Digital marketing and customer acquisition
- Data analytics and performance optimization
- Omnichannel customer experience design
- Cross-functional team leadership and collaboration
Professional Impact
Under Alex's leadership, Armstrong World Industries has experienced a significant increase in online sales, with a 25% year-over-year growth in eCommerce revenue. He has also been instrumental in the company's digital transformation, implementing innovative solutions that have improved customer engagement, reduced acquisition costs, and enhanced overall operational efficiency.
Conclusion
With his deep expertise in eCommerce, digital marketing, and data-driven decision-making, Alex Kreitman is a valuable asset to Armstrong World Industries. He is committed to driving continued growth and innovation, leveraging his proven track record of success to enhance the company's online presence and position it for long-term success in the ever-evolving digital landscape.
