Professional Summary
Professional Overview
Alex Mathews is a seasoned growth and partnerships professional with a strong track record of driving business success across the technology and e-commerce industries. With a diverse background spanning roles in partnerships, marketing, strategy, and entrepreneurship, Alex brings a unique blend of expertise to support the growth objectives of innovative companies.
Experience Summary
Current Roles
Partnerships, Typeface (2024-08-01 to Present)
- Responsible for expanding Typeface's partner ecosystem and forging strategic alliances to drive customer acquisition and revenue growth
- Leveraging industry connections and expertise to identify and secure high-impact partnership opportunities
- Collaborating cross-functionally to develop and execute partnership strategies that align with Typeface's overall business goals
Founder, Headwall (2018-10-01 to Present)
- Founded Headwall, a technology-enabled solution that helps businesses streamline their partnership operations
- Oversees all aspects of the business, including product development, go-to-market strategy, and team management
- Actively engaged in fundraising, business development, and strategic partnerships to scale the company's impact
Advisor, Nads Organic Underwear (2023-01-01 to Present)
- Providing strategic guidance and industry expertise to support the growth and development of Nads Organic Underwear
- Advising on marketing, partnerships, and operational initiatives to drive the company's expansion
Growth Marketing Consultant + Advisor + Investor, Growth Marketing Consultant + Advisor (2014-01-01 to Present)
- Serving as a trusted growth marketing consultant, advisor, and investor for a portfolio of early-stage and scale-up companies
- Leveraging deep expertise in growth strategies, digital marketing, and business development to help clients achieve their revenue and customer acquisition goals
Previous Roles
President / Chief Customer Officer, Treat (2023-10-01 to 2024-09-01)
- Spearheaded the company's customer experience and growth initiatives as President and Chief Customer Officer
- Implemented data-driven strategies to improve customer engagement, retention, and lifetime value
- Played a key role in the company's successful acquisition by a larger industry player
Advisor, Artifact (2022-04-01 to 2023-09-01)
- Provided strategic advice and industry insights to the Artifact team to support the company's product development and go-to-market efforts
VP of Growth Marketing, Verishop (2021-01-01 to 2022-05-01)
- Drove the company's growth marketing strategy, leading a team responsible for customer acquisition, retention, and revenue optimization
- Implemented innovative marketing campaigns and digital initiatives that contributed to Verishop's rapid expansion
Academic Background
Alex holds a Bachelor of Science degree in Business Administration from the University of Massachusetts Amherst, with a focus on Marketing and Entrepreneurship.
Areas of Expertise
- Partnerships and strategic alliances
- Growth marketing and customer acquisition
- Digital marketing and e-commerce optimization
- Business development and go-to-market strategy
- Entrepreneurship and startup operations
Professional Impact
- Proven track record of driving significant revenue and customer growth for technology and e-commerce companies
- Recognized as a thought leader in the growth marketing and partnerships space, frequently invited to speak at industry events and conferences
- Served as a mentor and advisor to numerous startups, helping them scale their businesses and achieve their growth objectives
Conclusion
With his extensive experience, deep industry expertise, and proven ability to drive business success, Alex Mathews is poised to make a lasting impact as a strategic partnerships and growth leader. Committed to innovation and collaboration, Alex is well-equipped to help organizations navigate the evolving technology and e-commerce landscape and achieve their ambitious growth goals.
