Professional Summary
Professional Overview
Alex Matthews is the Co-Founder and CEO of De La Calle, a leading beverage company headquartered in Los Angeles, California. With over 20 years of experience in the consumer goods and retail industries, Alex is a seasoned entrepreneur and marketing strategist focused on developing innovative, health-conscious brands.
Experience Summary
Current Role
As Co-Founder and CEO of De La Calle, Alex is responsible for the overall strategic direction, brand development, and operational management of the company. Under his leadership, De La Calle has experienced rapid growth, expanding its distribution network and product portfolio to meet the increasing consumer demand for premium, better-for-you beverages.
Career Progression
Prior to founding De La Calle, Alex held several high-profile roles, including Co-Founder and CEO of VINA Beverages Inc, Co-Founder of Highly Likely, and Chief Marketing Officer at Forager Project. He also founded HERE Studio LA, a design and branding agency, and served as the Co-Founder and CEO of Juice Served Here, a successful cold-pressed juice company.
Earlier in his career, Alex gained valuable experience in the retail industry, holding positions such as West Coast Manager and National Retail Director at G-Star, as well as Vice President of Marketing at THREAD SHOW.
Academic Background
Alex holds a Bachelor's degree in Marketing from the University of Bristol, where he also earned a degree in an unspecified field.
Areas of Expertise
Alex's expertise spans brand strategy, marketing, product development, and operational management. He has a proven track record of successfully launching and scaling consumer-facing businesses, with a particular focus on the health and wellness sector. Additionally, Alex's strong leadership and entrepreneurial skills have been instrumental in driving the growth and success of the companies he has founded or co-founded.
Professional Impact
Throughout his career, Alex has made significant contributions to the consumer goods and retail industries. His innovative approach to branding and product development has allowed him to create cutting-edge brands that resonate with health-conscious consumers. As a recognized thought leader, Alex has been featured in various industry publications and has spoken at conferences and events, sharing his insights and experiences with fellow entrepreneurs and business professionals.
Conclusion
With his extensive experience, industry expertise, and entrepreneurial spirit, Alex Matthews is poised to continue driving the success of De La Calle and making a lasting impact on the consumer goods industry. His focus on developing sustainable, high-quality products and his commitment to building exceptional brands make him a valuable asset to any organization.
