Professional Overview
Alex Moore currently serves as Chief Technology Officer (CTO) at Fileroom, a role he has held since March 2024. He is also Director and Co-Founder of Furthamore since February 2025. His expertise lies primarily in CRM solutions architecture, custom integrations, software development, and data architecture. Alex’s profile emphasizes a strong technical leadership presence at Fileroom, with a specialized focus on data-driven business solutions and the integration of HubSpot systems.
Current Roles and Responsibilities
- Chief Technology Officer, Fileroom (Mar 2024 – Present, Perth, Australia)
Overseeing technological strategy and innovation at Fileroom, a B2B and industrial marketing agency known for leveraging data-driven insights and HubSpot-powered growth solutions. Alex has been instrumental in advancing Fileroom’s HubSpot capabilities, including achieving multiple HubSpot accreditations such as in Data Migration.
- Director & Co-Founder, Furthamore (Feb 2025 – Present)
Alex contributes to this venture in a director capacity, indicating entrepreneurial leadership and strategic involvement beyond his CTO responsibilities.
- Previous Internal Role: Business Intelligence Analyst at Fileroom (Nov 2023 – Mar 2024)
Prior to his CTO appointment, Alex served as a Business Intelligence Analyst responsible for transforming complex datasets into actionable insights, specializing in HubSpot analytics to support informed decision-making and business growth.
Relevant Technical and Business Expertise
- CRM Solutions Architecture & Custom Integrations: Recognized expert in designing and implementing CRM systems tailored to business needs, with a clear focus on scalability and customization.
- Software Development & Data Architecture: Deep involvement in software lifecycle and data structuring, supporting integrated technology ecosystems within Fileroom.
- HubSpot Specialist: Active contributor to the evolution and optimization of the HubSpot developer experience, including the promotion and development of innovative HubSpot apps and automations.
- Celebrated internal milestones such as the attainment of fourth HubSpot Accreditation, highlighting leadership in migration and data management within CRM platforms.
- Experience collaborating extensively with partners like Aircall, demonstrating ability to manage multi-vendor technology integrations and partnerships effectively.
Educational Background
- MBA, Business Administration, Management and Operations, Edith Cowan University (2023 – 2024)
Bolsters his technical skill set with advanced strategic and managerial training to influence business operations and development.
- Honours Pharmacology, Curtin University (2020 – 2021)
- Bachelor of Science, Neurobiology and Anatomy, Curtin University (2018 – 2020)
Past Professional Experience
- Business Development at Healius Limited (Jun 2022 – Oct 2023)
Focused on growth initiatives within a healthcare-related organization based in Perth, suggesting cross-industry experience in leveraging business intelligence and strategic development.
Professional Network and Influence
- Holds 435 followers and 433 connections on LinkedIn, indicating a solid professional presence with demonstrable industry engagement.
- Active in sharing thought leadership on AI governance, HubSpot innovations, and CRM strategies.
- Acknowledged for strong collaboration skills with key technology partners and internal teams.
Geographical and Organizational Context
- Based in Perth, Western Australia.
- Works for Fileroom, a firm specializing in B2B industrial marketing and digital growth through data-driven HubSpot solutions. The company is growing, with recent hiring expansions and enhanced partnerships, including Aircall Gold Partner status reflecting key capability in sales and customer engagement technologies.
Alex Moore represents a technology leader with a hybrid of deep technical expertise and business acumen, particularly within CRM platforms and data-driven marketing environments. His recent ascent from Business Intelligence Analyst to CTO at Fileroom reflects both his proficiency in actionable business insights and technical innovation, supported by ongoing advancement through an MBA. Additionally, his entrepreneurial role at Furthamore underscores strategic mindset and leadership. His knowledge of HubSpot ecosystems, API integrations, and partnership collaborations positions him as a pivotal figure in Fileroom’s tech and growth strategy.
