Professional Summary
Professional Overview
Alex Moukas is an accomplished entrepreneur and technology innovator with a proven track record of founding and leading successful companies in the mobile and digital marketing industries. As the Founder of wappier and OCEEF, he leverages his extensive expertise in data analytics, AI-powered personalization, and digital transformation to help clients maximize their digital and mobile engagement strategies.
Experience Summary
Current Roles
Founder, wappier (2017-01-01 to Present)
- Founded wappier, an AI-powered personalization platform that helps mobile app and game developers to increase user engagement, retention, and monetization
- Responsible for setting the strategic vision, driving product innovation, and building a high-performing global team
- Guided wappier to become a leading provider of AI-powered personalization solutions, serving clients across the mobile gaming, e-commerce, and fintech industries
Founder, OCEEF (2020-12-01 to Present)
- Launched OCEEF, a non-profit organization dedicated to promoting sustainable ocean conservation and environmental protection initiatives
- Oversees the strategic direction, fundraising, and program development to drive positive environmental impact
Career Progression
Executive Chairman, Lumata (2015-01-01 to 2016-01-01)
- Served as the Executive Chairman, providing strategic guidance and oversight to the global mobile marketing and customer engagement company
Executive Committee of the Global Board, Mobile Marketing Association (2011-01-01 to 2016-01-01)
- Contributed to the development of industry standards and best practices as a member of the Global Board of the Mobile Marketing Association
Founder & CEO, Velti (2001-01-01 to 2015-01-01)
- Founded and led Velti, a pioneering mobile marketing and advertising technology company, from inception to a successful public listing on NASDAQ
Co-Founder & Chief Scientist, Frictionless Commerce (acquired by SAP) (1998-01-01 to 2001-01-01)
- Co-founded Frictionless Commerce, a leading e-commerce software provider, and served as the Chief Scientist
Academic Background
Alex Moukas holds a Master's degree from the Massachusetts Institute of Technology (MIT), where he worked as a Graduate Research Assistant from 1995 to 1998.
Areas of Expertise
- Mobile and digital marketing strategy
- AI-powered personalization and data analytics
- Entrepreneurship and business development
- Technology innovation and product management
- Global market expansion and strategic partnerships
Professional Impact
- Instrumental in driving the growth and adoption of mobile marketing and advertising technologies, as a founder and industry leader
- Recognized as a pioneer in the application of AI and data analytics to enhance user engagement and monetization for mobile apps and games
- Actively involved in promoting sustainable ocean conservation and environmental protection through his work with OCEEF
Conclusion
With his extensive experience as a successful entrepreneur and technology innovator, Alex Moukas is poised to continue driving digital transformation and innovation in the mobile and marketing industries. His focus on AI-powered personalization and sustainability initiatives underscores his commitment to delivering impactful solutions that create value for clients and drive positive environmental change.
