Alex Nystrom

Director, Global Merchandising

Beaverton, Oregon, United States

Professional Overview

Alex Nystrom is an experienced global merchandising professional with a strong track record of driving strategic initiatives and leading high-performing teams in the sportswear industry. As the Director of Global Merchandising at Nike, he leverages his deep expertise in product planning, category management, and data-driven decision-making to deliver exceptional results and enhance the brand's market position.

Experience Summary

Current Role

In his current role as Director of Global Merchandising at Nike, Alex is responsible for overseeing the development and execution of the company's global merchandising strategy. He collaborates cross-functionally with product, marketing, and sales teams to ensure the seamless delivery of cutting-edge sportswear and footwear collections to consumers worldwide. Under his leadership, the global merchandising team has consistently exceeded revenue and profitability targets, contributing to Nike's continued growth and industry dominance.

Career Progression

Prior to his current role, Alex held several key positions within Nike's global merchandising and product planning functions. As the Global Merchandising Manager for Nike Basketball, he spearheaded the development and execution of category-specific merchandising strategies, driving significant market share gains and brand affinity. Additionally, he served as the Global Merchandising Director for Global Basketball Footwear, where he successfully led cross-functional initiatives to optimize the company's product portfolio and enhance supply chain efficiency.

Earlier in his career, Alex gained valuable experience as a Product Marketing Coordinator at Everlast Worldwide, where he honed his skills in brand positioning, product marketing, and consumer insights.

Academic Background

Alex holds a Bachelor of Science degree in Business Administration from the University of Oregon, with a concentration in Marketing. During his time at the university, he was recognized for his academic excellence, earning a spot on the Dean's List.

Areas of Expertise

Global merchandising strategy and execution

Product planning and category management

Data-driven decision-making and analytics

Cross-functional collaboration and team leadership

Demand forecasting and inventory optimization

Brand positioning and go-to-market strategy

Professional Impact

Under Alex's leadership, the global merchandising team at Nike has achieved numerous accolades, including:

Exceeded annual revenue and profitability targets by 15% for the past three consecutive years

Spearheaded the successful launch of several innovative product lines, contributing to a 20% increase in market share within the basketball category

Implemented data-driven inventory management strategies that resulted in a 12% reduction in product markdowns and improved overall supply chain efficiency

Conclusion

With his extensive experience, strategic mindset, and proven track record of success, Alex Nystrom is poised to continue driving significant value and impact within the global sportswear industry. As the Director of Global Merchandising at Nike, he remains committed to leveraging his expertise to enhance the brand's market position, deliver exceptional consumer experiences, and drive sustainable growth for the company.