Alex Sowter

Fractional Head of Growth, Growth Strategist, and Advisor

Professional Overview

Alex Sowter is an experienced growth professional with a strong track record of driving business success in the technology and e-commerce industries. As a Fractional Head of Growth, Fractional CGO / Head of Growth, and Advisor, he leverages his expertise in growth strategy, operations, and marketplace development to help companies scale their customer acquisition and retention efforts.

Experience Summary

Current Roles

Fractional Head of Growth at DELLI (2023-01-01 to Present)

Fractional CGO / Head of Growth - Special focus on working with Marketplaces at Alex Sowter Ventures (2023-01-01 to Present)

Advisor at Shared Advisory (2023-09-01 to Present)

In his fractional leadership roles, Alex works closely with executive teams to develop and execute growth strategies that drive sustainable business expansion. He specializes in working with marketplaces, utilizing his deep understanding of customer acquisition, retention, and engagement to optimize performance and achieve measurable results.

Career Progression

Prior to his current roles, Alex held various growth-focused positions, including:

CEO & Co-Founder at TalkShop (2022-02-01 to 2023-01-01)

Head of Growth at The Eclectic (2020-09-01 to 2022-02-01)

Growth Manager at Fat Llama (2018-06-01 to 2019-05-01)

UK Growth Operations Lead at Deliveroo (2017-12-01 to 2018-06-01)

UK Planning and Analytics Manager - Emerging Markets at Deliveroo (2017-07-01 to 2018-01-01)

Operations Manager at Deliveroo (2016-07-01 to 2017-06-01)

Operations Associate at Deliveroo (2016-01-01 to 2016-07-01)

Co Founder (Growth & Product) at Mode For Me (2015-06-01 to 2017-06-01)

Growth & Creative Enterprise at Producers Direct (2015-01-01 to 2016-01-01)

Throughout his career, Alex has demonstrated a keen ability to analyze data, identify growth opportunities, and implement effective strategies to drive customer acquisition, engagement, and retention. His diverse experience in the startup and scaleup ecosystem has equipped him with a well-rounded understanding of growth best practices.

Academic Background

Alex holds a Bachelor's degree in Business Administration from the University of Cambridge, where he graduated with honors.

Areas of Expertise

Growth strategy and execution

Marketplace optimization and expansion

Customer acquisition and retention

Data analysis and performance monitoring

Cross-functional team leadership and collaboration

Professional Impact

During his tenure at Deliveroo, Alex played a key role in the company's rapid expansion in the UK market, contributing to the successful launch of new service areas and the implementation of data-driven growth initiatives. As the CEO and Co-Founder of TalkShop, he spearheaded the development of a groundbreaking conversational commerce platform, leading to multiple industry awards and recognition.

Conclusion

With his extensive experience, strategic mindset, and proven track record of driving growth, Alex Sowter is a valuable asset to companies seeking to scale their businesses and capitalize on emerging market opportunities. As a fractional growth leader and advisor, he is committed to collaborating with executives to develop and execute impactful growth strategies that deliver sustainable results.