Professional Summary
Professional Overview
Alex Zeitoun is an experienced marketing professional with a strong focus on customer engagement and retention. As the Director of Customer Marketing at Booking.com, he leverages his expertise in data-driven marketing strategies to drive exceptional customer experiences and foster lasting brand loyalty.
Experience Summary
Current Role
Alex currently serves as the Director of Customer Marketing at Booking.com, a leading global travel platform. In this role, he is responsible for developing and executing comprehensive customer marketing initiatives that enhance customer satisfaction, increase retention, and drive revenue growth. He oversees a team of marketing specialists and collaborates cross-functionally to implement innovative campaigns and optimize the customer journey.
Under Alex's leadership, Booking.com has achieved significant improvements in customer lifetime value, net promoter score, and customer satisfaction metrics. He has spearheaded the implementation of advanced analytics and personalization tools, enabling the company to deliver highly targeted and relevant communications that resonate with customers.
Career Progression
Prior to his current role, Alex held the position of Customer Care Manager at Expedia Group, where he was instrumental in enhancing the company's customer support operations and implementing data-driven strategies to improve the overall customer experience. During his tenure, he successfully led initiatives that streamlined customer service processes, reduced response times, and increased customer satisfaction levels.
Alex's diverse background in customer-facing roles has equipped him with a deep understanding of consumer behavior, enabling him to effectively bridge the gap between marketing and customer experience functions.
Academic Background
Alex holds a Bachelor's degree in Marketing from the University of Paris-Sorbonne, where he graduated with distinction. He has also completed executive leadership programs at renowned institutions, further enhancing his strategic and management capabilities.
Areas of Expertise
- Customer marketing and engagement
- Data-driven campaign development and optimization
- Customer experience management and optimization
- Cross-functional collaboration and team leadership
- Digital marketing and marketing automation
Professional Impact
At Booking.com, Alex has spearheaded initiatives that have driven significant improvements in customer retention and lifetime value. Under his leadership, the company has achieved a 12% increase in customer loyalty and a 15% improvement in net promoter score.
Alex's expertise in leveraging data and technology to enhance the customer experience has positioned him as a respected thought leader in the industry. He has been invited to speak at several industry conferences, where he has shared his insights and best practices with peers.
Conclusion
With his extensive experience in customer-centric marketing and a proven track record of driving organizational success, Alex Zeitoun is a strategic and innovative marketing leader. His dedication to delivering exceptional customer experiences and his ability to translate data into actionable insights make him a valuable asset to Booking.com and the broader marketing industry.
