Alexa Delgado

Director of Digital Marketing
Los Angeles, California, United States

Professional Overview

Alexa Delgado is an accomplished digital marketing professional with over 5 years of experience in driving impactful campaigns across paid social, search, and content channels. As the Director of Digital Marketing at Guthy|Renker, she leverages her expertise in data-driven strategy and campaign optimization to deliver exceptional results for the organization.

Experience Summary

Current Role

Director of Digital Marketing, Guthy|Renker (2023-08-01 to Present)

• Oversee the execution of comprehensive digital marketing strategies spanning paid social, search, and content initiatives

• Lead a team of 10 digital marketing specialists to design, implement, and optimize high-performing campaigns

• Collaborate cross-functionally with product, creative, and analytics teams to drive sustainable business growth

• Implement cutting-edge technologies and platforms to enhance campaign performance and user engagement

• Spearhead the development of data-driven reporting and insights to inform strategic decision-making

Career Progression

Senior Manager, Paid Social, Guthy|Renker (2022-10-01 to 2023-08-01)

• Managed a team of 5 paid social specialists to plan, execute, and optimize cross-channel social media campaigns

• Achieved a 25% increase in return on ad spend (ROAS) for key client campaigns through data-driven optimization

• Collaborated with creative and analytics teams to develop personalized content and targeting strategies

Paid Social Campaign Manager, MuteSix (2020-08-01 to 2022-10-01)

• Designed and implemented high-performing paid social campaigns for a diverse portfolio of clients

• Drove a 30% increase in lead generation for a leading e-commerce client through audience expansion and content optimization

• Monitored campaign performance and provided regular reporting to key stakeholders

Academic Background

Bachelor of Arts in Communications, California State University, Fullerton (2015-2019)

• Graduated with Honors

• Recipient of the Dean's List Award (2016-2019)

Areas of Expertise

• Digital marketing strategy and campaign execution

• Paid social media advertising (Facebook, Instagram, TikTok, LinkedIn)

• Search engine marketing (Google Ads, Microsoft Ads)

• Content marketing and social media management

• Data analysis and performance reporting

• Team leadership and cross-functional collaboration

Professional Impact

• Spearheaded the implementation of a new social media management platform, resulting in a 20% increase in team efficiency

• Developed a comprehensive paid social training program for the digital marketing team, improving campaign performance and scalability

• Collaborated with the creative team to produce a series of viral social media content pieces, driving a 50% increase in organic engagement

Conclusion

Alexa Delgado is a dynamic digital marketing leader with a proven track record of driving impactful campaigns and leading high-performing teams. Her expertise in data-driven strategy, cross-channel optimization, and collaborative project management positions her as a valuable asset in the ever-evolving digital landscape.