Alexa Fagen

Director of Brand Marketing

Professional Overview

Alexa Fagen is an accomplished marketing and communications professional with extensive experience in the fashion and retail industries. As the Director of Brand Marketing at Girlfriend Collective, she is responsible for leading the brand's overall marketing strategy, driving innovative digital campaigns, and fostering strong partnerships to enhance brand visibility and engagement.

Experience Summary

Current Role

As the Director of Brand Marketing at Girlfriend Collective, Alexa is responsible for overseeing the brand's marketing initiatives, including content creation, social media strategy, and digital advertising. She collaborates closely with cross-functional teams to develop and execute compelling campaigns that align with the brand's values and resonate with its target audience. Alexa's strategic leadership and creative expertise have been instrumental in Girlfriend Collective's continued growth and success.

Career Progression

Prior to her current role, Alexa held various marketing and communications positions within the fashion industry. She served as the Editorial and Content Manager at Girlfriend Collective, where she played a pivotal role in shaping the brand's digital presence and engaging content. Before that, Alexa worked as a Digital Copywriter at TOMS, contributing to the brand's impactful storytelling and customer-centric marketing efforts. Her previous experience also includes roles as a Sr. Marketing & Partnerships Manager and PR Manager at For Love & Lemons, as well as a Sustainability Communications Specialist at Reformation.

Academic Background

Alexa holds a Bachelor's degree in Communication from the University of Southern California, where she graduated with a strong academic record.

Areas of Expertise

• Brand strategy and positioning

• Digital marketing and social media management

• Content creation and copywriting

• Influencer and partnership marketing

• Sustainability and ethical brand initiatives

• Cross-functional collaboration and team leadership

Professional Impact

Throughout her career, Alexa has demonstrated a keen ability to create and implement effective marketing campaigns that drive tangible results. At Girlfriend Collective, she has spearheaded initiatives that have significantly increased brand awareness, engagement, and customer loyalty. Her creative thinking and data-driven approach have consistently delivered measurable successes for the brands she has represented.

Conclusion

With her impressive track record, Alexa Fagen is a strategic and innovative marketing leader who is passionate about building brands that resonate with consumers and create positive social impact. Her blend of marketing expertise, industry knowledge, and collaborative leadership style make her a valuable asset to Girlfriend Collective and the fashion industry as a whole.