Alexa Friday

Professional Summary

Alexa Friday is an experienced market manager with a proven track record of driving strategic growth and brand management in the South Florida beverage industry. As the Market Manager South Florida at Foley Family Wines, she is responsible for overseeing all sales and marketing initiatives, fostering strong relationships with key distributors and accounts, and ensuring the successful positioning and performance of the company's premium wine portfolio across the region.

Professional Experience

Current Role

Market Manager South Florida, Foley Family Wines (2023-06-01 to Present)

• Spearheaded the development and implementation of comprehensive market strategies to drive increased brand awareness, customer engagement, and revenue growth for Foley Family Wines' portfolio in South Florida

• Cultivated and maintained strong partnerships with top-tier distributors, ensuring seamless product distribution and optimal market visibility

• Analyzed market trends, consumer preferences, and competitive dynamics to inform data-driven decision-making and maximize the company's competitive advantage

• Collaborated cross-functionally with the marketing, sales, and operations teams to coordinate promotional activities, sales initiatives, and product launches

Career Progression

Director of Brand Management, Florida Craft Distributors (2023-01-01 to 2023-06-01)

• Led the strategic brand management and marketing efforts for a diverse portfolio of craft beverage brands, driving increased market share and consumer loyalty

• Developed and executed targeted sales and marketing campaigns, leveraging data-driven insights to optimize brand positioning and reach

• Fostered strong relationships with key accounts and industry influencers, securing prime shelf placement and high-visibility exposure for the company's products

Area Sales Manager, Florida Craft Distributors (2020-06-01 to 2023-01-01)

• Managed a team of sales representatives, overseeing their performance, training, and professional development

• Collaborated with the marketing team to create and implement effective sales strategies, driving increased brand awareness and revenue growth

• Provided exceptional customer service, addressing client needs and resolving issues to maintain strong, long-term relationships

Education

• Bachelor of Business Administration, Florida State University (2009-2013)

• Major: Marketing

• Minor: Communications

Areas of Expertise

• Strategic brand management and marketing

• Sales team leadership and performance optimization

• Distributor and account relationship management

• Data-driven decision-making and market analysis

• Beverage industry trends and consumer behavior

Professional Impact

• Achieved consistent year-over-year sales growth and market share expansion for the brands under her management

• Recognized as a top-performing sales and brand management professional, earning multiple awards and accolades within the industry

• Actively involved in industry associations and events, contributing to the advancement of the South Florida beverage market

Conclusion

With her extensive experience, strategic mindset, and proven track record of success, Alexa Friday is poised to continue driving exceptional results for Foley Family Wines in her role as Market Manager South Florida. Her deep understanding of the industry, coupled with her strong leadership and customer-centric approach, make her a valuable asset in the dynamic South Florida beverage market.