Alexa Johnson

Marketing Intern | Fort Collins, Colorado, United States

Professional Overview

Alexa Johnson is a driven marketing professional with a strong background in the equine industry. She currently serves as a Marketing Intern at both Vista Equine and StudySoup, leveraging her expertise in digital marketing, content creation, and industry trend analysis to drive impactful campaigns and support business growth.

Experience Summary

Current Roles

Marketing Intern, Vista Equine (2015 - Present)

• Supports the development and execution of digital marketing strategies, including social media management, email campaigns, and website optimization

• Collaborates with the marketing team to create engaging content that resonates with the target audience, including blog posts, videos, and social media graphics

• Analyzes industry trends and customer data to identify opportunities for growth and inform marketing decisions

Marketing Intern, StudySoop (2015 - Present)

• Assists in the planning and implementation of comprehensive marketing campaigns across multiple channels, including digital, social, and email

• Contributes to the creation of high-quality content, such as blog articles, infographics, and marketing collateral

• Tracks and reports on campaign performance metrics to inform strategy and optimize future initiatives

Career Progression

Wrangler, Breckenridge Stables (2010 - 2015)

• Provided exceptional customer service and guided visitors on horseback riding experiences

• Demonstrated strong equine handling skills and a deep understanding of animal behavior and care

• Contributed to the overall operations and success of the stables through reliable and dedicated service

Academic Background

Alexa is currently pursuing a Bachelor of Science in Marketing at Colorado State University, where she maintains a strong academic record and participates in various extracurricular activities.

Areas of Expertise

• Digital marketing strategy and execution

• Content creation and curation

• Audience analysis and customer insights

• Social media management and engagement

• Equine industry knowledge and animal handling

Professional Impact

Through her internships, Alexa has honed her marketing skills and made meaningful contributions to the growth and success of her host organizations. Her ability to translate industry insights into data-driven marketing campaigns has resulted in increased brand visibility, customer engagement, and positive business outcomes.

Conclusion

With a diverse background in the equine industry and a growing expertise in digital marketing, Alexa is poised to make a significant impact in her career. Her dedication, analytical mindset, and passion for driving results make her a valuable asset to any organization seeking to elevate its marketing efforts and connect with its target audience.