Alexa Oelbaum

Marketing and E-commerce Consultant

Professional Overview
Alexa Oelbaum is a seasoned marketing and e-commerce professional with a proven track record of driving growth and innovation for leading retail and luxury brands. With over a decade of experience, she has honed her expertise in digital marketing, e-commerce strategy, and omnichannel customer engagement.

Experience Summary

Current Role
As a Marketing and E-commerce Consultant at Aviva Libra, LLC, Alexa leverages her extensive industry knowledge to provide strategic advisory services to clients. In this role, she develops and implements data-driven marketing campaigns, optimizes e-commerce platforms, and enhances customer experiences to drive measurable results.

Career Progression
Alexa's career trajectory has been marked by progressive growth and increasing responsibilities. Prior to her current role, she served as the Chief Marketing Officer at The Cobblers, where she spearheaded a comprehensive rebranding initiative that resulted in a 25% increase in online sales. Before that, she held senior marketing and e-commerce positions at renowned brands such as Shop Alexis, RAYMOND WEIL S.A., and David Yurman, contributing to the success of their digital marketing efforts and e-commerce operations.

Academic Background
Alexa holds a Bachelor of Arts degree from Penn State University, where she majored in . She also completed a study abroad program at the IES Paris Business and International Affairs Abroad Program, further enhancing her global perspective and cross-cultural understanding.

Areas of Expertise

• Digital marketing strategy and execution

• E-commerce platform optimization and growth

• Omnichannel customer experience design

• Data-driven decision making and analytics

• Brand positioning and marketing campaign development

• Retail operations and multi-channel integration

Professional Impact
Throughout her career, Alexa has consistently delivered measurable results for her clients and employers. At RAYMOND WEIL S.A., she spearheaded the implementation of a new e-commerce platform, leading to a 32% increase in online sales. At Shop Alexis, she successfully launched several targeted marketing campaigns, resulting in a 19% growth in web traffic and a 16% increase in customer conversion rates.

Conclusion
Alexa Oelbaum's extensive expertise, coupled with her passion for innovation and data-driven decision making, make her a valuable asset in the marketing and e-commerce industry. As she continues to evolve in her role as a Marketing and E-commerce Consultant, Alexa is well-positioned to drive transformative change and deliver exceptional results for her clients.