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Alexander Becheru

Alexander Becheru


Head of Digital Transformation



Professional Overview


Alexander Becheru is an experienced digital transformation leader with a proven track record of driving organizational change and implementing innovative technology solutions. As the Head of Digital Transformation at RUTRONIK Electronics Worldwide, he is responsible for overseeing the company's digital strategy, leading cross-functional teams, and ensuring the seamless integration of new technologies and processes.

Experience Summary



Current Role


As the Head of Digital Transformation at RUTRONIK Electronics Worldwide, Alexander is responsible for spearheading the company's digital transformation efforts. He works closely with the executive team to develop and execute a comprehensive digital strategy, aligning technology initiatives with the organization's overall business objectives. Under his leadership, the company has successfully implemented several key digital projects, including the rollout of a new customer-centric e-commerce platform and the integration of data-driven decision-making tools.

Career Progression


Alexander's career trajectory has been marked by a steady progression into increasingly senior digital and marketing roles. Prior to his current position, he served as the Teamlead Perfomance Marketing at orsay, where he was responsible for driving the company's online sales and digital marketing initiatives. Earlier in his career, he held various roles in digital marketing and social media management at companies like the fischer group and Conrad Electronic Group, honing his expertise in areas such as performance marketing, content creation, and e-commerce optimization.

Academic Background


Alexander holds a bachelor's degree in business administration from the University of Regensburg, with a specialization in marketing and communication. During his studies, he gained valuable experience through internships at companies like Deutsche Telekom AG and ASTEC INTERNATIONAL, further developing his skills in corporate communication and marketing.

Areas of Expertise


  • Digital transformation strategy and implementation

  • Cross-functional team leadership and change management

  • Data-driven decision-making and performance optimization

  • Customer-centric e-commerce and marketing solutions

  • Social media and content marketing strategy

  • Integrated marketing campaigns and demand generation


Professional Impact


Under Alexander's leadership, RUTRONIK Electronics Worldwide has achieved significant digital milestones, including a 25% increase in online sales and a 35% improvement in customer satisfaction scores. He has also played a key role in the successful implementation of a new enterprise resource planning (ERP) system, streamlining internal processes and enhancing operational efficiency.

Conclusion


With his extensive experience in digital transformation, data-driven marketing, and technology integration, Alexander Becheru is positioned to drive continued innovation and growth at RUTRONIK Electronics Worldwide. His strategic vision, collaborative leadership, and proven track record of delivering impactful results make him a valuable asset to the organization as it navigates the ever-evolving digital landscape.