Alexander Chong

Head of Performance Marketing

Professional Overview
Alexander Chong is an accomplished performance marketing and digital optimization expert with over a decade of experience driving growth and innovation for leading retail, media, and property technology companies. As the Head of Performance Marketing at Harris Farm Markets, he spearheads the development and execution of data-driven, omnichannel marketing strategies that have significantly boosted the company's online sales and brand presence.

Experience Summary

Current Role
As the Head of Performance Marketing at Harris Farm Markets, Alexander oversees all aspects of the company's performance marketing initiatives, including search engine optimization, paid media, email marketing, and marketing automation. He has implemented advanced analytics and attribution models to better understand customer journeys and optimize marketing investments, leading to impressive increases in online revenue and customer lifetime value. Additionally, he serves as the Ecomm Lead, leveraging his deep expertise in digital transformation to enhance the brand's e-commerce capabilities and user experience.

Career Progression
Prior to joining Harris Farm Markets, Alexander held senior roles in digital marketing and growth at a range of organizations, including yabonza - Smart Property Management, Tasmania.com Pty Ltd, UrbanYou, and Fairfax Media. In these positions, he consistently delivered exceptional results, such as driving a 28% increase in website traffic and a 32% improvement in conversion rates for a leading property management platform, and implementing a data-driven marketing strategy that boosted event registrations by 47% for a major media company.

Academic Background
Alexander holds a Bachelor of Business in Marketing from the University of Technology Sydney, where he graduated with distinction and was recognized for his outstanding academic achievements.

Areas of Expertise

• Performance marketing strategy and optimization

• Search engine optimization (SEO) and search engine marketing (SEM)

• Data-driven decision making and marketing analytics

• Email marketing and marketing automation

• Omnichannel customer experience and digital transformation

• Cross-functional leadership and team management

Professional Impact
Throughout his career, Alexander has demonstrated a proven track record of driving measurable growth and innovation. His data-driven approach and strategic vision have consistently enabled him to deliver exceptional results for the organizations he has served. In his current role at Harris Farm Markets, he has been instrumental in transforming the company's digital marketing capabilities, resulting in a 24% increase in online sales and a 15% improvement in customer lifetime value.

Conclusion
With his extensive experience, deep expertise, and unwavering commitment to excellence, Alexander Chong is a valuable asset to any organization seeking to capitalize on the power of performance marketing and digital optimization. His ability to create and execute data-driven strategies that drive tangible business impact makes him a leading professional in the industry.