Alexander Jerico

Web3 Marketing Professional

Professional Overview

Alexander Jerico is a versatile marketing professional with a strong focus on the Web3 and cryptocurrency industries. He brings a unique blend of strategic marketing expertise, industry knowledge, and a passion for driving growth and awareness for innovative blockchain-based projects.

Experience Summary

Current Roles

Web3 Marketing at Indonesia Crypto Network (2024-10-01 to Present)

Responsible for developing and executing comprehensive marketing strategies to promote the Indonesia Crypto Network's Web3 initiatives and increase brand awareness within the local and global crypto community.

Collaborate with the product and engineering teams to align marketing efforts with the organization's technology roadmap and user acquisition goals.

Leverage data-driven insights to optimize marketing campaigns and measure the impact of digital marketing initiatives across various channels.

Growth Marketer at Magna Partners (2024-08-01 to Present)

Contribute to the growth and expansion of Magna Partners, a leading investment firm focused on Web3 and blockchain-based startups.

Develop and implement data-driven marketing strategies to attract and engage with a diverse portfolio of clients and investors in the Web3 space.

Analyze market trends and customer behavior to identify new growth opportunities and optimize the firm's marketing and client acquisition efforts.

Project Leader at College Copilot (2024-08-01 to Present)

Spearhead the marketing and growth initiatives for College Copilot, a innovative EdTech platform that leverages blockchain technology to revolutionize the higher education experience.

Collaborate with the product and engineering teams to create and execute integrated marketing campaigns that drive user acquisition, engagement, and retention.

Oversee the development and optimization of the platform's digital marketing channels, including social media, content marketing, and influencer partnerships.

Researcher & Writer at CoinDesk Indonesia (2022-07-01 to Present)

Contribute research-driven articles and thought leadership content for CoinDesk Indonesia, a leading cryptocurrency and blockchain news publication.

Analyze industry trends, emerging technologies, and regulatory developments to provide insights and perspectives to the publication's audience.

Leverage data and industry expertise to produce high-quality, informative content that enhances the understanding of the Web3 ecosystem in Indonesia.

Career Progression

Prior to his current roles, Alexander held several marketing positions within the Web3 and entrepreneurship sectors, including:

Vice Marketing Manager at Business Pitching Day (2024-09-01 to 2024-11-01)

Marketing Team Coinfest Asia 2024 at Indonesia Crypto Network (2024-05-01 to 2024-09-01)

Head of Strategic Marketing at UNJ Entrepreneur Club (2024-01-01 to 2024-12-01)

Marketing Associate at College Copilot (2023-12-01 to 2024-07-01)

Staff Executive Producer at Program Mahasiswa Wirausaha UNJ (2023-09-01 to 2023-11-01)

Marketing Team Coinfest Asia 2023 at Indonesia Crypto Network (2023-06-01 to 2023-09-01)

Marketing Communications at TEDxUNJ (2023-06-01 to 2023-09-01)

Social Media Specialist at Blockchain Talent Indonesia (2023-06-01 to 2024-08-01)

Marketing Strategist at UNJ Entrepreneur Club (2022-11-01 to 2024-01-01)

Head of Entrepreneur Club at Moonzher Entrepreneur Club (2020-12-01 to 2021-11-01)

Academic Background

Alexander holds a Bachelor's degree in Marketing from the Universitas Negeri Jakarta (UNJ), where he graduated with distinction and was recognized for his academic achievements.

Areas of Expertise

Web3 and blockchain marketing strategy development

Digital marketing campaign planning and execution

Social media and content marketing for blockchain-based projects

Influencer outreach and partnership management

Data analysis and performance optimization

Entrepreneurship and startup growth strategies

Professional Impact

Throughout his career, Alexander has made significant contributions to the growth and visibility of several Web3 and entrepreneurship-focused organizations. Notable achievements include: