Professional Summary
Professional Overview
Alexandra Fabitsch is an experienced Internal Communications Specialist with a focus on driving effective internal communications strategies within the industrial automation sector. With a strong background in corporate marketing and communications, she leverages her expertise to engage employees, foster organizational alignment, and enhance overall workplace culture.
Experience Summary
Current Role
As the Internal Communications Specialist at B&R Industrial Automation, Alexandra is responsible for developing and implementing comprehensive internal communication plans. She works closely with cross-functional teams to ensure timely and relevant information reaches all employees, promoting transparency, employee engagement, and organizational cohesion. Her initiatives have been instrumental in aligning the company's workforce and fostering a collaborative work environment.
Career Progression
Prior to her current role, Alexandra held various communication-focused positions within the industrial automation and creative industries. As the Corporate Marketing Communications Specialist at B&R Industrial Automation, she played a pivotal role in crafting the company's external brand messaging and digital communications strategies. She has also served as a Communications Manager at Liebherr Group and a Marketing and Communications Assistant at Media-Cube Creative Studios GmbH, further honing her skills in stakeholder engagement and integrated communications.
Academic Background
Alexandra holds a Master of Arts (MA) degree in Social Innovation from Fachhochschule Salzburg - University of Applied Sciences, where she specialized in the application of innovative approaches to address societal challenges. She also possesses a Mag. (FH) in Business Administration and Information Management from the same institution. Additionally, she completed exchange programs at Peking University and Fudan University in China, further broadening her international perspective.
Areas of Expertise
- Internal communications strategy and implementation
- Employee engagement and change management
- Corporate branding and marketing communications
- Digital and social media communications
- Cross-functional collaboration and stakeholder management
- Project management and problem-solving
Professional Impact
During her tenure at B&R Industrial Automation, Alexandra has spearheaded numerous successful internal communications initiatives. She has implemented a comprehensive employee newsletter, revamped the company's intranet, and facilitated interactive town hall meetings, all of which have significantly improved information sharing, employee morale, and overall organizational cohesion. Her contributions have been recognized for their positive impact on the company's culture and workplace environment.
Conclusion
With her extensive experience in the industrial automation sector and a strong academic background in social innovation, Alexandra Fabitsch is poised to continue driving impactful internal communications strategies that engage employees, foster organizational alignment, and contribute to the long-term success of B&R Industrial Automation.
