Alexandra Hockens
Vice President, Global Digital Product Marketing and Growth Activation
New York, New York, United States
Professional Overview
Alexandra Hockens is a seasoned marketing and product management executive with over a decade of experience driving digital transformation and growth acceleration for leading global brands. As the Vice President of Global Digital Product Marketing and Growth Activation at The Estée Lauder Companies Inc., she oversees the strategic development and go-to-market execution of the company's digital product portfolio to optimize customer engagement and revenue generation across B2B2C channels.
Experience Summary
Current Role
In her current role, Alexandra is responsible for spearheading the company's digital product marketing and growth strategy, leveraging her expertise in data-driven decision-making, omnichannel marketing, and cross-functional collaboration to deliver exceptional customer experiences and drive sustainable business growth. She leads a team of talented professionals in developing and executing integrated digital marketing campaigns, optimizing product performance, and continuously enhancing the company's digital product ecosystem.
Career Progression
Prior to her current position, Alexandra held various leadership roles within The Estée Lauder Companies Inc., including Executive Director of Global Digital Product Marketing & Activation (B2B2C) and Executive Director of Global Online Product Management: Promotions and Customer Profile. In these roles, she demonstrated her ability to drive innovation, improve operational efficiency, and deliver measurable results through strategic initiatives and data-driven insights.
Before joining The Estée Lauder Companies Inc., Alexandra founded and led Functional Nutrition NYC INC, a successful consultancy focused on providing holistic nutrition and wellness solutions to clients. She has also held brand management and product management positions at Sabre Hospitality Solutions, Communicate Consulting, and Rivulet Communications, further expanding her expertise in marketing, branding, and product development.
Academic Background
Alexandra holds a Bachelor of Science degree in Marketing and Management from the University of Florida, where she graduated with honors.
Areas of Expertise
- Digital marketing and product strategy
- Omnichannel customer experience optimization
- Data-driven decision-making and performance analytics
- Cross-functional team leadership and collaboration
- Brand development and growth activation
- E-commerce and digital platform management
Professional Impact
During her tenure at The Estée Lauder Companies Inc., Alexandra has spearheaded the launch of several successful digital product initiatives, driving double-digit growth and improving customer engagement across the company's global digital ecosystem. She has also played a pivotal role in modernizing the company's digital marketing and e-commerce capabilities, leveraging innovative technologies and data-driven insights to enhance the overall customer experience.
Conclusion
With her deep industry expertise, strategic vision, and proven track record of driving digital transformation and growth, Alexandra Hockens is a highly respected leader in the global beauty and consumer goods industry. In her current role, she is poised to continue her impactful contributions, helping The Estée Lauder Companies Inc. navigate the evolving digital landscape and solidify its position as a market leader.
