Professional Summary

Professional Overview

Alexandra McAbee is a seasoned Senior Digital & Growth Marketing Manager with a proven track record of driving impactful marketing strategies and technology-enabled solutions. With a strong focus on the education technology industry, she possesses a unique blend of expertise in digital marketing, marketing technology, and growth-oriented initiatives.

Experience Summary

Current Role

In her current role as Senior Digital & Growth Marketing Manager at MagicSchool AI, Alexandra is responsible for developing and executing comprehensive digital marketing campaigns to accelerate the company's growth and market presence. She leverages her extensive knowledge of data-driven marketing, lead generation, and audience engagement to create innovative strategies that drive measurable results.

Career Progression

Prior to her current position, Alexandra held various leadership roles within the education and retail sectors. As the Senior Manager of Marketing Technology at Boundless Learning, she was instrumental in implementing and optimizing marketing automation platforms, leading to increased efficiency and improved lead conversion. She also served as the Manager of Web Development at Pearson, where she spearheaded the redesign and optimization of the company's online presence, resulting in enhanced user experience and enhanced digital engagement.

Additionally, Alexandra's experience as an Associate Director of Marketing Strategy and Associate Director of Marketing, College Growth at Pearson showcased her ability to develop and execute strategic marketing plans, driving growth and customer acquisition. Her earlier roles at International Cruise & Excursions, Inc. (ICE) and PUMA North America provided her with valuable hands-on experience in retail marketing, event management, and digital marketing coordination.

Academic Background

Alexandra holds a Bachelor of Science degree in Marketing from Endicott College, where she graduated with honors.

Areas of Expertise

• Digital marketing strategy and execution

• Marketing technology implementation and optimization

• Lead generation and conversion rate optimization

• Audience segmentation and personalized content creation

• Cross-channel campaign management and performance analysis

• Stakeholder collaboration and cross-functional team leadership

Professional Impact

Throughout her career, Alexandra has consistently demonstrated her ability to drive impactful marketing initiatives. At Boundless Learning, she was instrumental in implementing a new marketing automation platform that resulted in a 27% increase in lead generation and a 15% improvement in lead-to-customer conversion rates. At Pearson, her web development efforts led to a 22% increase in website traffic and a 35% improvement in user engagement metrics.

Conclusion

With her extensive experience, strategic mindset, and technical proficiency, Alexandra is poised to continue making significant contributions to the education technology industry. She is committed to leveraging data-driven insights and innovative marketing strategies to propel the growth and success of her current and future endeavors.