Professional Summary
Professional Overview
Alexandra McDade is an accomplished marketing executive with a proven track record of driving growth and innovation in the consumer packaged goods and retail industries. As the Director of Commercial Marketing at La Colombe Coffee Roasters, she leverages her extensive experience in brand management, shopper marketing, and strategic planning to elevate the company's commercial offerings and enhance its market presence.
Experience Summary
Current Role
In her current role as the Director of Commercial Marketing at La Colombe Coffee Roasters, Alexandra is responsible for leading the development and execution of the company's commercial marketing strategies. She oversees the end-to-end marketing process, from market research and campaign planning to brand positioning and performance optimization. Her deep understanding of consumer behavior and market trends has enabled her to spearhead successful marketing initiatives that have contributed to La Colombe's continued growth and market leadership.
Career Progression
Prior to her current role, Alexandra held several marketing and brand management positions at Bimbo Bakeries USA, where she honed her skills in brand management, shopper marketing, and strategic planning. As a Senior Brand Manager, she played a pivotal role in revitalizing the company's product portfolio and driving impressive sales growth. Her ability to translate consumer insights into effective marketing strategies and her collaborative leadership style have been instrumental in her career progression.
Academic Background
Alexandra holds a Master of Business Administration (MBA) from a leading university, where she specialized in marketing and strategy. Her academic achievements and her ability to apply her knowledge to real-world business challenges have been integral to her professional success.
Areas of Expertise
- Brand management and strategy
- Shopper marketing and consumer insights
- Integrated marketing campaign development and execution
- Strategic planning and business development
- Cross-functional collaboration and team leadership
Professional Impact
Throughout her career, Alexandra has demonstrated a talent for driving measurable growth and innovation. As the Director of Commercial Marketing at La Colombe, she has spearheaded initiatives that have increased brand awareness, customer engagement, and sales performance. Her ability to identify and capitalize on emerging market trends has positioned La Colombe as a leader in the specialty coffee industry.
Conclusion
With her extensive experience, strategic thinking, and proven track record of success, Alexandra McDade is a valuable asset to La Colombe Coffee Roasters. Her commitment to excellence and her passion for driving business growth make her a respected marketing leader in the consumer packaged goods industry.
