Alexandra Skavdahl

Professional Summary

Alexandra Skavdahl is an accomplished retail and merchandising professional with extensive experience in the fashion, active, home, and tech industries. As the Director of Merchandising, Fashion, Active, Home, & Tech & Brand Partnerships at FabFitFun, she oversees a diverse portfolio of product categories and brand partnerships, driving strategic growth and innovation.

Professional Experience

Current Role

Director of Merchandising, Fashion, Active, Home, & Tech & Brand Partnerships, FabFitFun (2021-Present)

• Responsible for the strategic planning, sourcing, and execution of merchandise across multiple product categories, including fashion, active, home, and tech

• Leads a team of buyers and merchandisers to identify emerging trends, negotiate vendor partnerships, and deliver exceptional product assortments

• Spearheads the development and implementation of brand partnership initiatives, fostering collaborations that enhance the FabFitFun subscriber experience

• Drives category-specific growth strategies, leveraging data-driven insights to optimize product mix and maximize customer engagement

Career Progression

Senior Buyer - Fashion, FabFitFun (2019-2020)

• Oversaw the fashion category, curating a diverse assortment of apparel, accessories, and footwear

• Collaborated with cross-functional teams to align merchandise with brand vision and customer preferences

• Developed vendor relationships and negotiated advantageous terms to enhance profitability

Buyer, Stitch Fix (2016-2019)

• Responsible for sourcing and selecting apparel, accessories, and footwear for the personal styling service

• Leveraged data analytics to inform purchasing decisions and optimize inventory management

• Contributed to the company's rapid growth and expansion into new product categories

Assistant Buyer, Nordstrom (2012-2016)

• Supported the buying team in the procurement and inventory management of various product lines

• Gained valuable experience in retail merchandising, trend analysis, and vendor relations

Education

Bachelor of Arts, Fashion Merchandising
University of Southern California, Los Angeles, CA

Areas of Expertise

• Retail merchandising and product development

• Brand partnership strategy and execution

• Data-driven decision making and analytics

• Cross-functional collaboration and team leadership

• Vendor negotiation and strategic sourcing

Professional Impact

• Drove significant year-over-year growth in the fashion, active, home, and tech categories at FabFitFun

• Established successful brand partnerships that enhanced the subscriber experience and expanded the company's market reach

• Demonstrated a track record of delivering innovative merchandising strategies that aligned with customer preferences and market trends

Conclusion

With her extensive experience in the retail industry and her deep understanding of merchandising across multiple product categories, Alexandra Skavdahl is a valuable asset to FabFitFun. Her strategic vision, data-driven approach, and collaborative leadership style have positioned her as a key contributor to the company's ongoing success and growth.