Alexandra Speck

Vice President of Talent Marketing | Charlotte, NC

Professional Overview

Alexandra Speck is a results-driven marketing executive with over a decade of experience in the sports and entertainment industry. As the Vice President of Talent Marketing at Wasserman, she leads a team responsible for executing innovative talent-driven marketing campaigns that drive engagement and build brand loyalty.

Experience Summary

Current Role

In her role as Vice President of Talent Marketing at Wasserman, Alexandra is responsible for developing and executing comprehensive marketing strategies that leverage the company's extensive network of elite athletes, entertainers, and influencers. She oversees a team of marketing professionals who create and implement high-impact campaigns, digital content, and event activations that connect brands with their target audiences in meaningful ways.

Under Alexandra's leadership, Wasserman's talent marketing division has achieved significant growth and recognition, securing numerous industry awards and accolades for its work. Her ability to identify emerging trends and create unique, measurable marketing solutions has made her a valuable asset to the company and its diverse clientele.

Career Progression

Prior to joining Wasserman, Alexandra served as the Director of Marketing and Partnerships at a leading sports agency, where she was instrumental in brokering influential endorsement deals and developing successful brand activation campaigns. Earlier in her career, she held marketing roles at several prominent sports franchises, honing her expertise in fan engagement, content creation, and event management.

Academic Background

Alexandra holds a Bachelor of Arts in Communications from the University of Michigan and a Master of Business Administration from Ohio University. Her academic achievements, coupled with her extensive industry experience, have positioned her as a respected thought leader in the field of talent marketing.

Areas of Expertise

• Talent-driven marketing strategy and execution

• Influencer marketing and brand partnership management

• Content creation and digital marketing optimization

• Event planning and experiential marketing

• Team leadership and cross-functional collaboration

Professional Impact

Under Alexandra's guidance, Wasserman's talent marketing division has achieved numerous accolades, including being named the "Sports Marketing Agency of the Year" by industry publications. She has spearheaded award-winning campaigns that have driven tangible results for clients, such as a 25% increase in social media engagement and a 15% uplift in brand awareness.

Conclusion

With her exceptional strategic vision, data-driven decision-making, and proven track record of success, Alexandra Speck is poised to continue driving innovative, revenue-generating marketing solutions for Wasserman and its esteemed roster of clients. Her passion for leveraging the power of talent to elevate brands and engage audiences makes her a valuable asset in the ever-evolving sports and entertainment marketing landscape.