Professional Summary
Professional Overview
Alexandra Velazquez Agreda is a seasoned communications professional with a strong track record in internal communications, corporate branding, and stakeholder engagement. As the Internal Communications Lead at ING España&Portugal, she spearheads strategic initiatives that foster employee engagement, align organizational goals, and amplify the company's values across the region.
Experience Summary
Current Role
In her current position at ING, Alexandra is responsible for developing and implementing comprehensive internal communication strategies. She oversees the creation and distribution of engaging content, manages cross-functional collaboration, and leverages digital platforms to ensure effective knowledge sharing and best practice dissemination. Under her leadership, the internal communications function has become a key driver of organizational cohesion and culture.
Career Progression
Prior to her current role, Alexandra served as the Global PR Manager at LaLiga, where she successfully elevated the league's brand recognition and reputation on the international stage. She has also held positions as an In-House Project Manager at Amazon and Marketing & Communications Manager for Spain and Portugal at INTIMINA, further honing her expertise in project management, brand positioning, and multi-market stakeholder engagement.
Academic Background
Alexandra holds a Master's degree in Corporate and Digital Communication Management from Loyola Másteres, where she now serves as a Profesora colaboradora, sharing her industry insights and best practices with the next generation of communication professionals.
Areas of Expertise
- Internal communications strategy and implementation
- Corporate branding and reputation management
- Stakeholder engagement and cross-functional collaboration
- Digital communication and content creation
- Project management and team leadership
Professional Impact
During her tenure at ING, Alexandra has driven the adoption of innovative internal communication initiatives, such as the implementation of a comprehensive digital platform that has significantly improved employee access to information and fostered a more connected workforce. Her contributions have been instrumental in enhancing the company's culture and strengthening employee alignment with organizational goals.
Conclusion
With her extensive experience, strong communication skills, and innovative approach, Alexandra Velazquez Agreda continues to make a significant impact on the organizations she serves. As she progresses in her career, she remains focused on leveraging her expertise to propel internal communications and corporate culture to new heights.
