Alexandra Vogler

Chief Marketing Officer

Professional Overview
Alexandra Vogler is an experienced marketing executive with a strong track record of driving digital transformation and e-commerce growth for leading global brands. As the Chief Marketing Officer at Vacheron Constantin, she is responsible for developing and executing the company's comprehensive marketing strategy to enhance brand visibility, drive customer engagement, and accelerate online sales.

Experience Summary

Current Role
As the Chief Marketing Officer at Vacheron Constantin, Alexandra is spearheading the luxury watchmaker's digital and e-commerce initiatives to capitalize on emerging trends and expand the brand's reach. She oversees all marketing functions, including brand management, digital marketing, e-commerce, and consumer insights, to deliver exceptional customer experiences and position Vacheron Constantin as a leader in the luxury watch industry.

Career Progression
Prior to her current role, Alexandra held senior marketing and digital leadership positions at Procter & Gamble, where she led the company's e-commerce and digital transformation efforts in Asia, the Middle East, and Africa. She has a proven track record of driving brand growth, implementing innovative digital strategies, and optimizing e-commerce performance for global beauty and personal care brands, such as SK-II and P&G Beauty Care.

Academic Background
Alexandra holds a Computer Science Engineering degree from the École polytechnique fédérale de Lausanne (EPFL), where she also served as a Technical and User Experience Consultant for Nokia, gaining valuable experience in the technology and consulting sectors.

Areas of Expertise

• Digital marketing and e-commerce strategy

• Brand management and positioning

• Customer experience optimization

• Data-driven decision making and analytics

• Omnichannel retail and distribution

• Global marketing operations and team leadership

Professional Impact
During her tenure at Procter & Gamble, Alexandra spearheaded the company's digital transformation in Asia, the Middle East, and Africa, driving a significant increase in e-commerce sales and revenue contribution across multiple brands. She also led the successful global digital marketing and communications strategy for the SK-II brand, which resulted in enhanced brand visibility and deeper consumer engagement.

Conclusion
With her extensive experience in digital marketing, e-commerce, and brand management, Alexandra Vogler is well-positioned to lead Vacheron Constantin's marketing efforts and position the brand for continued growth and success in the rapidly evolving luxury watch industry.