Professional Summary

Professional Overview

Alexandra Waterbury is an accomplished Social Media Marketing Manager with extensive experience in developing and executing effective digital marketing strategies. She specializes in leveraging social media platforms to drive brand awareness, engagement, and lead generation for her clients.

Experience Summary

Current Role

As the Social Media Marketing Manager at GYPSUM EXPRESS, LTD, Alexandra is responsible for developing and implementing the company's social media marketing strategy. She oversees the creation and distribution of engaging content, manages influencer partnerships, and tracks key performance metrics to continuously optimize the company's social media presence. Under her leadership, GYPSUM EXPRESS has experienced a significant increase in social media following and engagement, resulting in improved brand visibility and lead generation.

In addition to her role at GYPSUM EXPRESS, Alexandra also works as a Freelance Marketing Manager, providing tailored social media marketing services to a diverse range of clients. She collaborates with business owners and marketing teams to identify their unique challenges and develop customized strategies to achieve their digital marketing goals.

Career Progression

Prior to her current roles, Alexandra served as the Marketing Manager at The Hayner Hoyt Corporation, where she spearheaded the company's digital marketing initiatives and successfully increased online lead generation by 25%. Before that, she held the position of Digital Marketing Coordinator at Barclay Damon LLP, where she honed her skills in social media management, content creation, and campaign optimization.

Alexandra's early career experiences include roles as an Administrative Specialist at the WISE Women's Business Center at Syracuse University and a Business Consultant Intern at WYNIT Distribution, LLC and the Estate Planning Law Center. These positions provided her with a solid foundation in marketing, business consulting, and entrepreneurship.

Academic Background

Alexandra holds a Bachelor's degree in Business Administration from Syracuse University, where she also served as a Board Member, contributing to the university's strategic planning and decision-making processes.

Areas of Expertise

Social media marketing strategy and execution

Content creation and curation for various platforms

Influencer marketing and partnership management

Search engine optimization (SEO) and digital analytics

Lead generation and conversion rate optimization

Multifaceted marketing campaign development and implementation

Professional Impact

Throughout her career, Alexandra has consistently demonstrated her ability to drive measurable results for her clients. As the Social Media Marketing Manager at GYPSUM EXPRESS, LTD, she has significantly increased the company's social media following and engagement, leading to a 20% boost in lead generation. Her work as a Freelance Marketing Manager has also earned her a reputation for delivering high-impact, data-driven strategies that help small and medium-sized businesses achieve their digital marketing goals.

Conclusion

With a proven track record of success in social media marketing and a passion for leveraging digital technologies to drive business growth, Alexandra Waterbury is poised to continue making a lasting impact in her field. She is committed to staying at the forefront of industry trends and best practices, ensuring that her clients consistently benefit from cutting-edge, results-oriented marketing solutions.