Professional Summary
Professional Overview
Alexandra Zatarain is a seasoned entrepreneur and marketing strategist with a strong focus on building innovative consumer brands. As the Co-Founder and VP of Brand & Marketing at Eight, she oversees the company's brand strategy, marketing initiatives, and overall business growth. Additionally, she serves as an Angel Investor at Cleo Capital, where she provides strategic guidance and financial support to promising startups.
Experience Summary
Current Role
As the Co-Founder and VP of Brand & Marketing at Eight, Alexandra is responsible for shaping the company's brand vision, leading marketing campaigns, and driving customer acquisition and engagement. Under her leadership, Eight has established a strong brand presence and experienced significant growth in the consumer electronics industry.
Career Progression
Prior to co-founding Eight, Alexandra held various roles in public relations, brand management, and relationship management at organizations such as CAIS Group, MOWA, and Creative Solutions Services. She also gained valuable experience as a mentor, providing guidance and support to entrepreneurs through programs at WE NYC and Galvanize Inc.
Academic Background
Alexandra holds a bachelor's degree from the University of Baja California, where she specialized in Communication and Public Relations.
Areas of Expertise
- Brand strategy and development
- Integrated marketing campaigns
- Digital marketing and social media
- Startup operations and growth
- Mentorship and entrepreneurial advisory
Professional Impact
As a Co-Founder and VP of Brand & Marketing at Eight, Alexandra has played a pivotal role in establishing the company as a leader in the consumer electronics industry. Under her guidance, Eight has successfully launched innovative products, executed impactful marketing campaigns, and built a loyal customer base.
In her role as an Angel Investor at Cleo Capital, Alexandra leverages her industry expertise and entrepreneurial acumen to identify and support promising startups, contributing to their growth and success.
Conclusion
With her extensive experience in brand building, marketing strategy, and startup operations, Alexandra Zatarain is a versatile and accomplished professional. Her proven track record of driving growth and impact in the consumer electronics industry, combined with her passion for mentoring and investing in promising startups, positions her as a valuable asset in the entrepreneurial ecosystem.
