Alexandre Gaudreau
Directeur Marketing et Communication, Avril Supermarché Santé
[LinkedIn Profile](http://www.linkedin.com/in/alexandre-gaudreau-9634a7b)
Executive Overview
Alexandre Gaudreau currently serves as Directeur Marketing et Communication at Avril Supermarché Santé, a leading Quebec-based health supermarket chain. With a base in Montreal and extensive expertise in marketing and communications, Gaudreau is significantly involved in the strategic direction and digital evolution of the Avril brand.
Current Role and Responsibilities
- Title: Directeur Marketing et Communication (Marketing and Communications Director)
- Company: Avril Supermarché Santé
- Industry: Natural products retail / Health food supermarket
- Location: Montreal, Quebec, Canada
Core responsibilities include:
- Setting and overseeing the marketing and brand communications strategy across 13 supermarket branches and an e-commerce platform.
- Spearheading digital transformation initiatives, including the recent launch and continuous optimization of the avril.ca e-commerce platform.
- Leading cross-functional marketing, design, and communication teams to ensure brand consistency and high performance in both in-store and online customer experiences.
- Managing collaborations with external agencies and consultants for UI/UX, digital strategy, and platform development.
Recent Strategic Initiatives
E-Commerce Platform Enhancement (2024):
Alexandre Gaudreau played a central role in the comprehensive redesign and relaunch of avril.ca, collaborating with digital strategy agency Royal Gramma and eCommerce agency TWO DEV. This project aimed to:
- Elevate the online shopping experience to match the brand’s established in-store standards, focusing on intuitive navigation, product discovery, and transactional simplicity.
- Enhance internal autonomy, enabling Avril teams to dynamically update and optimize online content without technical bottlenecks.
- Express the brand’s identity digitally, positioning Avril as a top destination for wellness-focused consumers and reinforcing its commitment to quality and the well-being of Quebecers.
Gaudreau has been quoted stating that partner agencies “were able not only to express our brand's DNA on the web, but also to create a site that relies on the highest standards of online grocery.” This underscores his emphasis on brand fidelity and digital excellence.
Cross-Departmental Leadership:
As part of the in-house leadership team, Gaudreau works closely with directors of art, content, e-commerce, and technology to execute large-scale projects and maintain a high-performance marketing operation.
Company Background: Avril Supermarché Santé
- Founded: 1995 in Granby, Quebec
- Ownership: Private, co-owners Sylvie Senay and Rolland Tanguay
- Headquarters: Granby, Quebec
- Employees: Over 1,200
- Operations: 13 branches in Brossard, Granby, Laval, Lévis, Longueuil, Magog, Montreal (Quartier international and Griffintown), Québec, Repentigny, Saint-Bruno, Sainte-Foy, Sherbrooke
- Private Label: Over 400 products
- Facilities: Central kitchen and logistics/distribution center
Avril has made its digital transformation a priority, with a transactional website now integral to its business model. The company’s ongoing commitment to high-quality service—both online and offline— distinguishes it in the Quebec health and wellness retail sector.
Professional Background and Education
- Education: HEC Montréal (Noted for business/management education)
- Previous roles: While details provided focus solely on his current tenure at Avril, previous positions in brand management at Camso and Ubisoft Montréal are referenced elsewhere, indicating seasoned experience in international brand leadership and communications.
Associated Stakeholders and Internal Contacts
- Marketing and Communications: Alexandre Gaudreau, Guillaume Martin
- Art Direction, Design: Josée Noiseux, Stéphanie Pouliot, Valérie Gravel, Virginie Lemieux
- E-commerce Coordination: Claire Montoya, Héloïse Roering
- Web Integration: Christianne Boutin, Mariève Choinière
Primary collaborator agencies involved in digital projects:
- Royal Gramma (digital strategy, UX/UI)
- TWO DEV (eCommerce/Adobe Commerce development)
Notable Achievements
- Leadership in Digital Transformation: Gaudreau has overseen the creation of an integrated, high-performance e-commerce platform that aligns with best-in-class industry standards.
- Brand Stewardship: Ensured that all digital initiatives remain congruent with the Avril brand ethos, supporting corporate values around wellness and sustainability.
- Operational Flexibility: Implemented systems enabling agile content and offer management for in-house teams, reducing the need for external intervention in day-to-day digital operations.
Key Insights
- Gaudreau is a strategic decision-maker and point of contact for all marketing and communication-related partnerships or initiatives at Avril Supermarché Santé.
- He has extensive experience overseeing cross-disciplinary teams and external collaborations, with a clear focus on innovation, operational efficiency, and brand integrity.
- Recent substantial investment in digital infrastructure, including e-commerce, signals Avril’s commitment to growth within the health food and wellness market, and Gaudreau is positioned as a vital organizational influencer in these domains.
Contact Details
- LinkedIn: [Alexandre Gaudreau](http://www.linkedin.com/in/alexandre-gaudreau-9634a7b)
- Role: Directeur marketing et communication, Avril Supermarché Santé
This profile collates all publicly available information to present a detailed, actionable overview of Alexandre Gaudreau’s current professional standing, responsibilities, and strategic influence within Avril Supermarché Santé.
