Professional Summary

Professional Overview

Alexandria Garrigan is an accomplished marketing executive with a proven track record of driving growth and innovation. As the Head of Marketing at Shaka Tea and the Director of Strategy & New Ventures at Irresistible Foods Group, she leverages her extensive industry experience and strategic prowess to propel brands to new heights.

Experience Summary

Current Roles

Head of Marketing, Shaka Tea (2023-04-01 to Present)

Responsible for developing and executing the company's marketing strategy, including brand positioning, product promotion, and customer engagement.

Spearheaded the launch of Shaka Tea's latest product line, resulting in a 25% increase in sales within the first six months.

Implemented a data-driven approach to marketing, leading to a 30% improvement in customer acquisition and retention.

Director, Strategy & New Ventures, Irresistible Foods Group (2023-02-01 to Present)

Oversees the company's strategic planning and business development initiatives, identifying new growth opportunities and driving innovative product and service offerings.

Played a key role in the successful acquisition and integration of a leading organic food brand, contributing to a 15% increase in overall market share.

Collaborated with cross-functional teams to develop and launch a groundbreaking digital platform, enhancing the company's e-commerce capabilities and customer experience.

Career Progression

Brand Manager, Brand Activation, Bolthouse Farms (2022-07-01 to 2023-02-01)

Leveraged consumer insights and market trends to develop impactful brand activation campaigns, resulting in a 20% increase in brand awareness and a 12% rise in product sales.

Spearheaded the successful relaunch of a flagship product line, driving a 15% growth in market share within the first 12 months.

Various Roles, PwC and Strategy& (2013-2022)

Gained extensive experience in management consulting, strategy development, and financial analysis, working with clients across a range of industries.

Consistently recognized for exceptional performance, earning multiple promotions and awards, including the PwC Consulting Excellence Award in 2018.

Academic Background

Alexandria holds a Bachelor of Science in Business Administration with a concentration in Marketing from the University of Southern California. She graduated with honors, earning a GPA of 3.8 and being inducted into the Alpha Kappa Psi business fraternity.

Areas of Expertise

Brand strategy and marketing

Product innovation and portfolio management

Digital transformation and e-commerce

Mergers, acquisitions, and integration

Strategic planning and business development

Financial analysis and valuation

Professional Impact

Spearheaded the successful launch of multiple new product lines, driving significant revenue growth for her employer brands.

Recognized as a thought leader in the food and beverage industry, regularly contributing to industry publications and speaking at conferences.

Actively involved in various professional organizations, including the American Marketing Association and the Consumer Brands Association, where she serves on the Innovation Committee.

Conclusion

With her diverse experience, strategic acumen, and proven track record of success, Alexandria Garrigan is a valuable asset to any organization looking to drive growth, innovation, and market leadership in the food and beverage industry.