Alexia Delahaye

Executive Director, Marketing, International

Professional Overview
Alexia Delahaye is an accomplished marketing executive with extensive experience in the luxury and cosmetics industries. She currently serves as the Executive Director of Marketing, International at Sol de Janeiro, where she is responsible for driving the company's global marketing strategy and brand expansion across international markets.

Experience Summary

Current Role
As the Executive Director of Marketing, International at Sol de Janeiro, Alexia is tasked with leading the company's marketing initiatives in key markets outside of the United States. In this role, she oversees all aspects of the brand's marketing mix, including product development, campaign planning, digital engagement, and retail partnerships. Under her leadership, Sol de Janeiro has successfully launched in several new international markets, achieving significant growth in brand awareness and sales.

Career Progression
Prior to her current role, Alexia held various marketing leadership positions at MAC Cosmetics, where she was instrumental in driving the brand's EMEA (Europe, Middle East, and Africa) strategy. As the CONSUMER MARKETING DIRECTOR EMEA, she spearheaded integrated marketing campaigns that resulted in increased market share and customer loyalty. Her previous experience also includes roles in communication, PR, and event management for luxury and cosmetics brands, where she developed a strong understanding of the industry and its complexities.

Academic Background
Alexia holds a degree in Event Management, having completed her studies at a prestigious university in France. Her academic background has provided her with a solid foundation in project management, stakeholder engagement, and creative event execution, which she has seamlessly applied to her marketing career.

Areas of Expertise

• International marketing strategy and execution

• Brand building and positioning

• Omnichannel customer engagement

• Product development and innovation

• Retail and distribution channel management

• Cross-functional team leadership and collaboration

Professional Impact
Throughout her career, Alexia has demonstrated a track record of driving measurable results for the brands she has represented. At MAC Cosmetics, she led the development and implementation of several successful marketing campaigns that contributed to double-digit sales growth in the EMEA region. In her current role at Sol de Janeiro, Alexia has spearheaded the brand's expansion into new international markets, resulting in increased brand awareness and market share.

Conclusion
Alexia Delahaye is a seasoned marketing executive with a proven ability to navigate the complexities of the luxury and cosmetics industries. Her extensive experience in international markets, combined with her strategic and innovative approach to marketing, positions her as a valuable asset to any organization seeking to drive global growth and brand success.