Alexia Villais

Professional Summary

Alexia Villais is a seasoned marketing executive with over 15 years of experience in the beauty and personal care industry. As the current Marketing Director for Dermalogica France at Unilever, she is responsible for driving the strategic marketing and brand development initiatives for this leading skincare brand across the French market.

Professional Experience

Current Role

Marketing Director - Dermalogica France - Unilever (2023 - Present)

• Oversee the implementation of comprehensive marketing strategies to drive brand awareness, customer engagement, and revenue growth for Dermalogica in France

• Collaborate cross-functionally with sales, product development, and e-commerce teams to ensure seamless brand integration and alignment across all customer touchpoints

• Analyze market trends, consumer insights, and competitive intelligence to inform data-driven decision-making and optimize marketing campaigns

• Lead a team of marketing professionals to execute impactful marketing programs, including digital marketing, content creation, and in-store activations

Career Progression

Prior to her current role, Alexia held several marketing leadership positions at prominent beauty brands, including:

Directrice Marketing Développement International ESTHEDERM + ETAT PUR - Paris, NAOS (Bioderma - Institut Esthederm - Etat Pur) (2019 - 2023)

• Spearheaded the international expansion and brand development strategies for ESTHEDERM and ETAT PUR product lines, driving significant market share growth in key European markets

• Implemented innovative digital marketing campaigns and content strategies to enhance brand visibility and engagement among target consumers

• Collaborated with cross-functional teams to ensure seamless product launches and maintain a strong brand identity across all customer touchpoints

Chef de groupe Développement Produits, Groupe NUXE (2012 - 2017)

• Played a key role in the research, development, and successful launches of new product lines and brand extensions for the NUXE portfolio

• Developed and executed comprehensive marketing plans to support the growth and positioning of NUXE's skincare and wellness offerings

Education

• Master's Degree in Marketing and Communications, ESCP Business School, Paris

Areas of Expertise

• Strategic brand management and development

• Integrated marketing campaign planning and execution

• Digital marketing and e-commerce optimization

• New product development and go-to-market strategy

• Cross-functional collaboration and team leadership

Professional Impact

• Spearheaded the successful international expansion of ESTHEDERM and ETAT PUR brands, driving significant market share growth in key European markets

• Played a pivotal role in the research, development, and launch of several new NUXE product lines, contributing to the brand's continued growth and market leadership

• Recognized for her ability to leverage data-driven insights and innovative digital marketing strategies to enhance brand visibility and customer engagement

Conclusion

With her extensive experience in the beauty and personal care industry, Alexia Villais has emerged as a respected marketing leader known for her strategic vision, data-driven decision-making, and ability to drive impactful results. As the Marketing Director for Dermalogica France at Unilever, she is poised to continue her track record of success, leveraging her expertise to further strengthen the brand's position and drive sustainable growth in the French market.