Alexis Borucke

Seasoned Marketing Executive with a Proven Track Record of Driving Growth and Innovation

Professional Overview
Alexis Borucke is a results-driven marketing executive with over 10 years of experience leading successful marketing strategies and driving business growth. As the Vice President of Marketing at Panopto, she is responsible for developing and executing comprehensive marketing initiatives that enhance brand visibility, generate qualified leads, and support the company's strategic objectives.

Experience Summary

Current Role
In her current role as Vice President of Marketing at Panopto, Alexis is responsible for overseeing all marketing functions, including digital marketing, content strategy, demand generation, and strategic partnerships. She has been instrumental in implementing data-driven marketing campaigns that have resulted in a significant increase in website traffic, lead generation, and customer acquisition.

Career Progression
Prior to joining Panopto, Alexis held several senior marketing roles, including Senior Director of Corporate Marketing and Communications at Aptean, Vice President of Marketing at Exenta, and Fractional Chief Marketing Officer at Acquirent. Throughout her career, she has demonstrated a strong ability to develop and execute integrated marketing strategies that align with business objectives and drive measurable results.

Academic Background
Alexis holds a Bachelor of Arts degree in Marketing from the University of South Florida, where she graduated cum laude.

Areas of Expertise

• Strategic marketing planning and execution

• Demand generation and lead nurturing

• Content strategy and creation

• Digital marketing and social media management

• Branding and corporate communications

• Cross-functional collaboration and team leadership

Professional Impact
During her tenure at Aptean, Alexis led the rebranding and repositioning of the company, which resulted in a significant increase in brand awareness and a 20% growth in new customer acquisition. At Exenta, she developed and implemented a comprehensive content marketing strategy that drove a 30% increase in website traffic and a 25% improvement in lead conversion rates.

Conclusion
Alexis Borucke is a seasoned marketing executive with a proven track record of driving growth, innovation, and measurable results. Her strong strategic mindset, data-driven approach, and ability to build high-performing teams make her a valuable asset to Panopto and the wider marketing community.