Alexis Costa

Vice President, Global Marketing

Professional Overview
Alexis Costa is a seasoned marketing executive with nearly a decade of experience driving impactful global campaigns for leading consumer brands. As the Vice President of Global Marketing at Fossil Group, Inc., she oversees the strategic direction and execution of the company's international marketing initiatives, with a focus on digital transformation and omnichannel customer engagement.

Experience Summary

Current Role
As Vice President of Global Marketing at Fossil Group, Inc., Alexis is responsible for spearheading the company's worldwide marketing efforts, aligning global brand strategies across diverse product categories and regional markets. She has played a pivotal role in elevating Fossil's digital presence, implementing innovative content strategies and data-driven campaigns that have significantly enhanced customer experience and brand loyalty. Under her leadership, Fossil has achieved double-digit growth in key digital KPIs, including website traffic, online conversions, and social media engagement.

Career Progression
Prior to her current role, Alexis held senior marketing positions at Bonnier Corporation, where she directed digital advertising strategies for the company's men's and technology product groups. She also served as a Senior Media Strategist at The Media Kitchen, managing high-profile campaigns for clients like Victoria's Secret and PBS Entertainment. Alexis began her career as a Media Planner at OMD USA, where she developed integrated media plans for luxury fragrance brands such as Vera Wang, Calvin Klein, and Davidoff.

Academic Background
Alexis holds a Bachelor of Arts degree in Marketing from the University of Texas at Austin, where she graduated cum laude and was recognized for her academic excellence.

Areas of Expertise

• Global marketing strategy and execution

• Digital transformation and omnichannel marketing

• Brand positioning and content development

• Data-driven campaign optimization and performance analysis

• Cross-functional team leadership and project management

Professional Impact
Throughout her career, Alexis has consistently demonstrated her ability to drive measurable impact for the organizations she has served. At Fossil Group, she has played a pivotal role in shaping the company's global marketing vision, leading initiatives that have resulted in significant improvements in key digital metrics and strengthened the brand's international presence. Alexis's strategic acumen, coupled with her deep understanding of consumer behavior and emerging marketing trends, make her a valuable asset to any organization seeking to excel in the dynamic, digital-first landscape.

Conclusion
With her impressive track record of success and her unwavering commitment to innovation, Alexis Costa is poised to continue making a lasting impact on the global marketing industry. Her expertise, leadership, and drive to deliver exceptional results make her an invaluable addition to any senior marketing team.