Alexis Gescheider
Vice President of Commercialization, Boston, MA
Professional Overview
Alexis Gescheider is an accomplished marketing and commercialization executive with extensive experience in the healthcare industry. As the Vice President of Commercialization at Herspiegel Consulting, she leverages her deep expertise in product marketing, brand strategy, and digital transformation to help clients successfully launch and commercialize innovative healthcare solutions.
Experience Summary
Current Role
In her current role as Vice President of Commercialization at Herspiegel Consulting, Alexis is responsible for leading cross-functional teams to develop and implement comprehensive commercialization strategies. She works closely with clients to identify market opportunities, optimize product positioning, and create impactful marketing campaigns that drive product adoption and revenue growth. Alexis has played a critical role in supporting the successful launch of several novel therapies and medical devices in the past year.
Career Progression
Prior to joining Herspiegel Consulting, Alexis held various marketing leadership positions within the healthcare industry. As the Director of Marketing (Head of Marketing) at Scipher Medicine, she was instrumental in establishing the company's brand identity and driving the successful launch of their first genetic testing product. Before that, she served as the Director of Brand and Digital Marketing at PatientsLikeMe, where she spearheaded the organization's digital transformation and implemented data-driven marketing strategies to enhance patient engagement and community growth.
Academic Background
Alexis holds a Bachelor of Science degree in Marketing from the University of Massachusetts Amherst. She is a passionate lifelong learner and has continuously sought out opportunities to expand her knowledge and skills, including completing several executive education programs in strategic marketing and digital innovation.
Areas of Expertise
- Healthcare product commercialization and launch strategy
- Omnichannel marketing and digital transformation
- Brand strategy and positioning
- Data-driven marketing and customer insights
- Cross-functional team leadership and stakeholder management
Professional Impact
Throughout her career, Alexis has demonstrated a proven track record of driving measurable results for her clients and employers. She has successfully led the launch of several new healthcare products, resulting in substantial revenue growth and increased market share. Additionally, Alexis has been recognized for her contributions to the industry, having been featured as a guest speaker at various healthcare marketing conferences and industry events.
Conclusion
With her extensive experience, strategic mindset, and passion for innovation, Alexis Gescheider is poised to continue making a significant impact in the healthcare industry. As the Vice President of Commercialization at Herspiegel Consulting, she is dedicated to helping clients navigate the complex challenges of product commercialization and achieve their business objectives.
