Alexis Johns
Senior Manager, Site Experience & Optimization
Professional Overview
Alexis Johns is a seasoned digital marketing and optimization professional with a strong track record of enhancing customer experiences and driving measurable business results. As the Senior Manager of Site Experience & Optimization at Brooks Running, she leverages her expertise in data-driven decision making, A/B testing, and user experience design to continuously improve the brand's digital presence and online sales performance.
Experience Summary
Current Role
In her current role at Brooks Running, Alexis is responsible for overseeing the optimization of the company's e-commerce website and mobile applications. She leads a team of analysts and designers in conducting in-depth user research, implementing A/B and multivariate testing, and analyzing site performance data to identify opportunities for improvement. Her data-driven initiatives have resulted in significant increases in key metrics such as conversion rates, average order value, and customer engagement.
Career Progression
Prior to joining Brooks Running, Alexis held the position of Director of Product Channel Merchandising at Gilly Hicks, a division of Abercrombie & Fitch Co. In this role, she was responsible for developing and executing digital merchandising strategies that drove online sales and improved the overall customer experience. Earlier in her career, Alexis gained valuable experience in marketing, communications, and social media management through internships at Ohio University Campus Recreation and Victoria's Secret.
Academic Background
Alexis holds a Bachelor of Science in Communication from Ohio University, where she graduated with honors and was actively involved in campus organizations and publications, including serving as the publisher of Backdrop magazine.
Areas of Expertise
- Digital customer experience optimization
- A/B and multivariate testing
- Data-driven decision making and analytics
- E-commerce site merchandising and design
- Social media marketing and content strategy
- Project management and team leadership
Professional Impact
During her tenure at Brooks Running, Alexis has spearheaded several successful initiatives that have contributed to the company's online growth and customer satisfaction. Notable projects include the redesign of the brand's e-commerce platform, which resulted in a 12% increase in conversion rates, and the implementation of a comprehensive testing program that has led to a 15% uplift in average order value.
Conclusion
With her extensive experience in digital marketing, user experience optimization, and data-driven decision making, Alexis is poised to continue making a significant impact on the success of Brooks Running's online presence. Her strategic approach, analytical skills, and commitment to delivering exceptional customer experiences make her a valuable asset to the organization.
