Professional Summary
Professional Overview
Alexis Kornblau is an accomplished marketing and ecommerce professional with extensive experience driving strategic initiatives and delivering measurable results for leading consumer brands. As the Director of Marketing & Ecommerce at The M Jewelers, she leverages her proven expertise in digital marketing, ecommerce optimization, and omnichannel strategy to expand the company's online presence and drive sustainable growth.
Experience Summary
Current Role
As the Director of Marketing & Ecommerce at The M Jewelers, Alexis is responsible for overseeing all marketing operations and ecommerce initiatives. In this role, she leads a team of marketing specialists to develop and execute integrated campaigns that enhance brand awareness, boost online sales, and deliver exceptional customer experiences. Alexis has spearheaded the implementation of advanced data analytics, search engine optimization, and personalization strategies, resulting in significant improvements in website traffic, conversion rates, and customer lifetime value.
Career Progression
Prior to her current role, Alexis held several senior marketing positions within the consumer goods and beauty industries. As the Digital and ECommerce Manager at It's a 10 Haircare, she successfully grew the brand's online sales by 28% year-over-year through the implementation of innovative digital marketing tactics and the optimization of the ecommerce platform. Before that, Alexis served as the Director of Marketing at Pangea Organics, where she led the rebranding initiative and developed a comprehensive content strategy that significantly increased the company's social media following and engagement.
Academic Background
Alexis holds a Bachelor of Science degree in Marketing from the University of Florida, where she graduated with Honors. During her time at the university, she was actively involved in several student organizations and received recognition for her outstanding academic achievements.
Areas of Expertise
- Digital marketing strategy and execution
- Ecommerce platform management and optimization
- Search engine optimization (SEO) and search engine marketing (SEM)
- Social media marketing and influencer partnerships
- Data-driven decision making and performance analysis
- Cross-functional team leadership and collaboration
Professional Impact
Throughout her career, Alexis has consistently demonstrated her ability to drive measurable business impact. At It's a 10 Haircare, she spearheaded the development of an AI-powered product recommendation engine, which resulted in a 22% increase in average order value. At Pangea Organics, Alexis implemented a comprehensive content strategy that increased the brand's social media following by 48% and drove a 32% uplift in website traffic.
Conclusion
With her extensive experience, strategic mindset, and data-driven approach, Alexis Kornblau is poised to excel in her role as the Director of Marketing & Ecommerce at The M Jewelers. Her proven track record of delivering innovative marketing solutions and driving sustainable growth makes her a valuable asset to the company and a respected leader in the industry.
