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Alf Lombardi

Alf Lombardi


Professional Summary



Professional Overview
Alf Lombardi is the Founder of Shrewdd Marketing, a leading marketing consultancy based in Halifax, England. With over 25 years of experience in the technology and financial services industries, Alf is a seasoned marketing executive known for his strategic vision, data-driven approach, and ability to drive tangible business impact.

Experience Summary

Current Role
As the Founder of Shrewdd Marketing, Alf is responsible for setting the strategic direction of the firm, leading a team of marketing experts, and delivering transformative marketing solutions to a diverse client base. Under his leadership, Shrewdd Marketing has become a trusted partner for organizations seeking to optimize their marketing efforts and drive sustainable growth.

Career Progression
Prior to founding Shrewdd Marketing, Alf held several senior-level marketing roles, including Senior VP Marketing at VDSL Systems Oy, Sales Director EMEA at Terayon (Motorola), and Country Manager Italy/Market Manager US at Pace Micro Technology. Earlier in his career, he gained valuable experience in product management roles at Cable & Wireless and National & Provincial (Santander). Alf's diverse background and deep industry knowledge have enabled him to navigate complex marketing challenges and deliver consistent results for his clients.

Academic Background
Alf holds a Bachelor's degree in Marketing from the University of Cambridge, where he graduated with distinction. He has continued to expand his knowledge and skills through various professional development courses and industry certifications.

Areas of Expertise
  • Strategic marketing planning and execution

  • Omni-channel marketing campaign management

  • Digital transformation and data-driven analytics

  • Brand development and positioning

  • Sales enablement and lead generation

  • Talent management and team leadership


Professional Impact
Throughout his career, Alf has spearheaded numerous successful marketing initiatives that have driven significant business growth and industry recognition for his clients. Under his leadership, Shrewdd Marketing has been recognized as one of the top marketing consultancies in the United Kingdom, with a proven track record of delivering high-impact solutions that consistently exceed client expectations.

Conclusion
Alf Lombardi's extensive experience, strategic expertise, and commitment to excellence make him a valuable asset to organizations seeking to transform their marketing efforts and achieve sustainable competitive advantages. As the Founder of Shrewdd Marketing, Alf continues to push the boundaries of the industry, delivering innovative solutions that position his clients for long-term success.