Alfonso Agbayani

National Marketing Director | Los Angeles, California, United States

Professional Overview

Alfonso Agbayani is an accomplished marketing executive with over 20 years of experience driving impactful campaigns and innovative strategies across various industries. As the National Marketing Director at Bosley, he leads a team of marketing professionals to develop and execute comprehensive multi-channel marketing programs that support the company's growth and brand positioning.

Experience Summary

Current Role

National Marketing Director, Bosley (2024-07-01 to Present)

• Oversee the development and implementation of Bosley's national marketing strategy, aligning with the company's business objectives

• Lead a team of marketing specialists to create and execute targeted campaigns across digital, traditional, and emerging channels

• Analyze market trends, consumer insights, and competitive intelligence to inform data-driven decision-making and optimize marketing initiatives

• Collaborate with cross-functional teams to ensure seamless integration of marketing efforts with sales, operations, and product development

• Measure and report on the performance of marketing programs, leveraging analytics to drive continuous improvement and maximize return on investment

Career Progression

Senior Director, Digital - Apple / OMD, OMD USA (2021-09-01 to 2024-04-01)

• Managed the digital media strategy and execution for Apple's brand campaigns and product launches, driving significant increases in brand awareness and customer engagement

• Pioneered the integration of emerging technologies, such as programmatic advertising and AI-powered optimization, to enhance the performance and efficiency of digital marketing initiatives

• Collaborated with cross-functional teams to develop and implement holistic marketing plans that aligned with the client's business goals and target audience

Associate Director / Partner, Performance & Data Strategy Lead, Neo@Ogilvy (2016-05-01 to 2021-05-01)

• Led the performance marketing and data strategy practice, providing strategic guidance and technical expertise to drive measurable results for clients across various industries

• Developed data-driven attribution models and optimization strategies to maximize the efficiency and effectiveness of integrated marketing campaigns

• Mentored and trained a team of performance marketing specialists, fostering a culture of innovation and continuous learning

Academic Background

Alfonso holds a Bachelor of Business Administration (BBA) degree in Marketing from the University of California, Los Angeles (UCLA).

Areas of Expertise

• Omni-channel marketing strategy and execution

• Digital marketing and e-commerce optimization

• Data-driven marketing analytics and performance measurement

• Integrated campaign planning and management

• Cross-functional collaboration and stakeholder management

• Team leadership and talent development

Professional Impact

• Spearheaded the successful launch of Bosley's first national brand campaign, resulting in a significant increase in brand awareness and lead generation

• Drove a 25% improvement in digital marketing return on investment (ROI) for Apple's product launches through the implementation of advanced targeting and optimization techniques

• Developed a data-driven attribution model that enabled Neo@Ogilvy to deliver a 20% increase in marketing efficiency for a leading consumer electronics client

Conclusion

With his extensive experience in developing and executing successful marketing strategies, Alfonso Agbayani is a strategic and data-driven marketing leader who consistently delivers measurable results. In his current role as National Marketing Director at Bosley, he is poised to drive continued growth and innovation through his passion for integrated marketing solutions and commitment to leveraging data-driven insights.