Ali Sana

Director Retail Sales, E-commerce and Marketing | Disney Experiences, France

Professional Overview
Ali Sana is an accomplished retail and e-commerce leader with over 20 years of experience driving successful consumer product strategies for leading global brands. As the Director of Retail Sales, E-commerce and Marketing for Disney Experiences in France, he oversees an expansive portfolio, overseeing retail operations, digital commerce, and integrated marketing initiatives to enhance the customer experience and drive revenue growth.

Experience Summary

Current Role
As the Director of Retail Sales, E-commerce and Marketing for Disney Experiences in France, Ali is responsible for developing and executing comprehensive retail and digital strategies to elevate the Disney brand and optimize performance across all consumer touchpoints. He leads a team of retail, e-commerce, and marketing professionals to drive innovation, enhance operational efficiency, and deliver exceptional customer experiences. Under his leadership, the France business has achieved double-digit year-over-year growth in both retail and e-commerce revenue.

Career Progression
Prior to his current role, Ali held several progressive leadership positions at The Walt Disney Company France, serving as Director of Retail for Disney Consumer Products and Head of Retail for the same division. In these roles, he was instrumental in expanding the company's retail footprint, improving inventory management, and spearheading successful marketing campaigns that drove increased customer engagement and sales. Before joining Disney, Ali gained valuable experience in the toy and consumer goods industries, holding key account management and sales leadership roles at Ravensburger and Coty.

Academic Background
Ali holds a Bachelor's degree in Business Administration from the University of Paris, where he graduated with honors.

Areas of Expertise

• Retail operations and strategy

• E-commerce and digital marketing

• Brand management and customer experience

• Negotiation and key account management

• Team building and leadership

Professional Impact
Throughout his career, Ali has demonstrated a proven track record of driving sustainable growth and innovation. He has successfully led the expansion of Disney's retail presence in France, launched groundbreaking e-commerce initiatives, and implemented data-driven marketing strategies that have enhanced customer loyalty and brand affinity. Ali's deep industry knowledge, strategic vision, and collaborative leadership style have earned him a reputation as a respected and influential figure in the consumer products and retail sectors.

Conclusion
With his extensive experience, proven leadership abilities, and unwavering commitment to excellence, Ali Sana is poised to continue driving the success of Disney Experiences in France. His passion for the Disney brand, coupled with his strategic acumen and customer-centric approach, make him a valuable asset to the organization as it navigates the evolving retail and e-commerce landscape.