Ali Sattar
Experienced Fintech Entrepreneur and Investor
Professional Overview
Ali Sattar is an accomplished fintech entrepreneur and investor with a proven track record of founding and scaling successful ventures in the Middle East and North Africa (MENA) region. As the Founder and CEO of SimpliFi, he leverages his deep industry expertise and innovative mindset to drive the development of cutting-edge financial technology solutions. Additionally, he serves as an Adviser at Next Billion Advisors and a Founding Limited Partner at Rally Cap Ventures, where he provides strategic guidance and capital support to promising startups.
Experience Summary
Current Roles
Founder & CEO, SimpliFi (2020 - Present)
- Spearheaded the launch and growth of SimpliFi, a pioneering fintech platform that simplifies financial services for businesses and consumers in the MENA region
- Oversees the strategic direction, product development, and operational excellence of the company
- Cultivated a high-performing team and fostered a culture of innovation and customer-centricity
Adviser, Next Billion Advisors (2020 - Present)
- Provides strategic advisory services to the leadership team, offering insights on market trends, growth strategies, and international expansion
- Leverages extensive industry connections and subject matter expertise to identify and evaluate investment opportunities
Founding Limited Partner, Rally Cap Ventures (2020 - Present)
- Actively participates in the venture capital firm's investment decisions, offering valuable perspectives on fintech and digital transformation trends
- Mentors and supports portfolio companies, drawing upon his own entrepreneurial experiences to guide their growth
Startup Adviser and Investor, Private Practice (2020 - Present)
- Advises early-stage startups on various aspects of business development, including market positioning, product strategy, and fundraising
- Selectively invests in promising fintech and technology ventures, leveraging his domain expertise to identify high-growth opportunities
Previous Experience
Managing Director, Careem PAY | Digital Payments | MENA | Start-up, Careem (2017 - 2019)
- Played a pivotal role in the launch and scaling of Careem's digital payments division, overseeing operations across the MENA region
- Drove strategic initiatives to expand the platform's reach, enhance user experience, and foster strategic partnerships
- Spearheaded the development of innovative financial solutions that catered to the evolving needs of Careem's growing customer base
Academic Background
Ali Sattar holds a Bachelor's degree in Business Administration from a leading university, where he graduated with distinction. His academic pursuits provided him with a strong foundation in finance, entrepreneurship, and strategic management, laying the groundwork for his successful career in the fintech industry.
Areas of Expertise
- Fintech product development and strategy
- Digital payments and financial services innovation
- Startup scaling and operational excellence
- Venture capital and investment advisory
- Ecosystem building and strategic partnerships
Professional Impact
- Instrumental in the rapid growth and market-leading position of Careem's digital payments division
- Established SimpliFi as a trailblazer in the MENA fintech landscape, delivering innovative solutions that simplify financial services for businesses and consumers
- Actively contributes to the regional startup ecosystem through his advisory roles and selective investments, helping to nurture the next generation of fintech leaders
Conclusion
With his extensive experience, entrepreneurial mindset, and deep industry expertise, Ali Sattar is poised to drive continued innovation and growth in the MENA fintech sector. As the Founder and CEO of SimpliFi, he is committed to revolutionizing financial services and empowering businesses and individuals to thrive in the digital age.
