Professional Overview
Alice Cassell serves as the Chief Operating Officer (COO) at Syndicate Original Limited, a renowned clothing brand based in Greater Manchester, England. With a solid background in business and digital media, Cassell has been instrumental in the strategic development and operational management of the brand. Her tenure at Syndicate Original Limited began in October 2013, where she oversees a broad range of responsibilities including brand strategy, website management, event coordination, digital marketing, product development, and accounts management.
Education and Early Career
Alice Cassell holds a Bachelor's degree in Management Information Systems from The University of Sheffield, graduating with honors in 2012. Her early professional journey began at Next Group PLC, where she worked as a Merit Sales Consultant for five years, gaining valuable expertise in sales, visual merchandising, and team leadership.
Syndicate Original Limited
Since joining Syndicate Original Limited, Cassell has played a pivotal role in its growth and success. The brand is known for its strong social media presence and innovative marketing strategies, often leveraging the popularity of her brother, Tom Cassell (a prominent YouTube personality known as Tom Syndicate or TheSyndicateProject).
Personal Life
Alice Cassell was born on May 9, 1991. She maintains a close relationship with her family, particularly with her brother Tom Cassell. In early 2016, she announced her engagement to Karl Handforth. Cassell is a mother to her son Arlo, sharing insights into her life as both a professional and a parent on her Instagram account (@alicecassell1), which boasts an impressive 93K followers.
Online Presence and Influence
Apart from her professional role, Cassell is a notable social media personality. Her Instagram and Twitter profiles are platforms where she shares various aspects of her personal and professional life, contributing to her influence and relatability. This engagement has not only aided in growing her personal brand but has also positively impacted Syndicate Original’s market penetration and audience engagement.
Strategic Insights
Given her influential status and professional experience, potential sales approaches should focus on innovative digital marketing tools, strategic partnerships, and product development solutions that align with Cassell's existing strategies and organizational goals. Emphasizing collaborative opportunities that could further enhance the brand's digital footprint and operational efficiency could resonate well with Cassell.
Data Source: LinkedIn, The Syndicate Project Wiki, Instagram
