Professional Summary

Professional Overview

Alice Grasset is a seasoned marketing executive with over a decade of experience driving growth and innovation across the technology and SaaS industries. As the Chief Marketing Officer at Partoo and the Founder of AG Marketing, she leverages her deep expertise in global field marketing, strategic brand development, and revenue-generating campaign management to deliver transformative results for her clients.

Experience Summary

Current Roles

Chief Marketing Officer, Partoo (2024-09-01 to Present)

• Responsible for leading Partoo's global marketing strategy and overseeing all aspects of the company's marketing initiatives, including digital marketing, demand generation, brand positioning, and customer engagement.

• Spearheaded the launch of several highly successful marketing campaigns that have significantly increased brand awareness, lead generation, and customer acquisition.

• Played a critical role in driving Partoo's rapid expansion into new markets, contributing to the company's impressive growth and solidifying its position as a market leader.

Founder, AG Marketing (2024-01-01 to Present)

• Established AG Marketing, a boutique marketing consultancy, to provide strategic advisory and implementation services to technology companies seeking to accelerate their growth and market penetration.

• Leverages her extensive industry expertise and proven track record to help clients develop and execute targeted marketing strategies that deliver measurable results.

• Known for her ability to identify and capitalize on emerging trends, enabling her clients to stay ahead of the curve and maintain a competitive edge.

Member, Pavilion (2023-12-01 to Present)

• Serves as a member of Pavilion, a prestigious global network of senior marketing and revenue leaders, where she shares her insights, collaborates with peers, and stays abreast of the latest industry developments.

Previous Roles

Interim Head of Global Field Marketing, Aircall (2024-01-01 to 2024-07-01)

• Provided strategic leadership and hands-on management of Aircall's global field marketing efforts, driving increased brand visibility, lead generation, and customer engagement.

• Implemented innovative marketing initiatives that resulted in a significant boost in pipeline and revenue growth during her tenure.

Head of Marketing - EMEA Growth Markets, Salesforce (2015-12-01 to 2023-12-01)

• Spearheaded the development and execution of highly successful marketing strategies that supported Salesforce's rapid expansion into emerging markets across EMEA.

• Played a pivotal role in driving customer acquisition, retention, and advocacy, contributing to the company's impressive growth in the region.

• Recognized for her ability to foster cross-functional collaboration and align marketing initiatives with broader business objectives.

Academic Background

Alice Grasset holds an MSc in International Business from the prestigious IESEG School of Management, where she honed her strategic thinking, global business acumen, and leadership skills.

Areas of Expertise

• Global field marketing strategy and execution

• Integrated marketing campaign development and management

• Brand positioning and reputation management

• Digital marketing and lead generation

• Revenue growth and customer acquisition

• Cross-functional collaboration and stakeholder management

Professional Impact

• Launched several award-winning marketing campaigns that drove significant increases in brand awareness, lead generation, and customer acquisition for Partoo and Aircall.

• Played a key role in Salesforce's successful expansion into EMEA growth markets, contributing to the company's impressive revenue growth and market share gains in the region.

• Recognized as a thought leader in the marketing industry, frequently invited to speak at industry events and share her insights on emerging trends and best practices.

Conclusion

With a proven track record of delivering innovative and high-impact marketing solutions, Alice Grasset is a seasoned marketing executive poised to drive transformative results for Partoo and her clients through AG Marketing. Her deep industry expertise, strategic vision, and ability to execute at the highest level make her a valuable asset in today's fast-paced and highly competitive technology landscape.