LinkedIn: [alice-kingsbury-5b3857108](http://www.linkedin.com/in/alice-kingsbury-5b3857108)
Location: London, England, United Kingdom
Executive Summary
Alice Kingsbury holds a senior digital leadership role at Boux Avenue, evidenced by titles including Head of Digital Product and Senior Digital Change Manager. With at least 6 years of experience in digital programme management, Kingsbury is recognized for driving and overseeing digital transformation projects and leading significant change initiatives within the company.
Current Role & Responsibilities
Head of Digital Product / Senior Digital Change Manager (Boux Avenue)
- Primary Responsibilities:
- Leading digital transformation efforts across Boux Avenue’s e-commerce and digital product landscape.
- Managing cross-functional teams to implement digital strategies aligned with business growth targets.
- Overseeing the adoption of new digital platforms and maximizing digital channel performance.
- Implementing change management processes for digital initiatives, ensuring smooth transitions and buy-in from various stakeholder groups.
- Appointment: Joined Boux Avenue in a senior digital change capacity in December 2022.
- Reporting Structure: Operates within the senior management team, likely reporting to the Chief Digital Officer (Barry Wyse, joined Oct 2021) or directly into the executive board.
Professional Experience & Expertise
- Digital Programme Management: Kingsbury is experienced in managing complex, multi-channel digital programmes with a focus on e-commerce, omni-channel retail, and customer experience.
- Change Management: Active in digital change leadership, with a visible role in supporting Boux Avenue’s company culture and pay equity, as highlighted in Boux Avenue’s 2023 Gender Pay Gap Report.
- Team Leadership: Trusted with overseeing implementation teams, facilitating communication across technical, product, and business units.
- Relevant Sectors: Specialized in fashion and retail, particularly within lingerie, nightwear, swimwear, and gifts — Boux Avenue’s key product categories.
Education
- University of Worcester
- Degree unspecified; directly referenced in professional profiles as part of Kingsbury’s academic background.
Company Overview: Boux Avenue
- Nature of Business: UK-based multi-channel retailer specializing in lingerie, nightwear, swimwear, and related gifts.
- Organizational Scale:
- Founded: March 2010
- Employees: 580
- Annual Turnover: £59.9 million
- Total Assets: £27.06 million
- Physical Presence: 32+ UK locations, strong online and in-store customer base
- Management Structure: Five directors including Theodoros Paphitis and Alexander Maxwell Paphitis; C-suite includes a Chief Digital Officer (Barry Wyse) and a Chief Operating Officer (Alex Paphitis).
- Digital Transformation: Invests considerably in digital innovation, with dedicated leadership roles for digital product and change management.
- Market Position: Competes with major UK retailers such as River Island and Peacocks, especially in the fast-moving fashion sector.
Notable Projects and Public Commentary
- 2023 Gender Pay Gap Report: Kingsbury contributed statements supporting an inclusive, open culture and digital engagement across all levels of Boux Avenue, signifying active involvement not only in technology, but also in the organisation’s strategic development and employee engagement priorities.
- Digital Channels: Plays a pivotal role in enhancing Boux Avenue’s digital interfaces and customer experience, positioning the retailer to capitalize on e-commerce growth.
Key Insights for Engagement
- Influence: Kingsbury holds significant responsibility over digital product management and change at Boux Avenue, guiding both strategic planning and operational rollout of new initiatives.
- Objectives Likely to Resonate:
- Improving digital customer experience
- Driving innovation in e-commerce and omni-channel retail
- Supporting seamless technology transitions amid growth
- Ensuring alignment of digital strategies with broader business goals
- Collaborative Environment: Engages closely with top management, operational teams, and external stakeholders involved in digital solutions.
Additional Relevant Details
- Professional Skills: Digital innovation leadership, change management, cross-functional team coordination, retail technology solutions, stakeholder engagement, and e-commerce strategy.
- Contact Channels: Primary professional activity and outreach via LinkedIn and company digital touchpoints.
Summary:
Alice Kingsbury is a senior digital leader at Boux Avenue, actively steering the retailer’s digital and e-commerce evolution. Her role spans digital transformation, change management, and digital product oversight, making her a key player in shaping Boux Avenue’s future in the competitive UK retail landscape.
