Professional Summary
Professional Overview
Alice Ludwig is a seasoned fashion designer with over 15 years of experience in the industry. As the Senior Designer for the H by Halston line at Xcel Brands, Inc., she leverages her deep expertise in apparel design, trend forecasting, and product development to create stylish and commercially successful collections.
Experience Summary
Current Role
As the Senior Designer for H by Halston, Alice is responsible for designing and developing cohesive, on-trend collections that align with the brand's aesthetic and target market. She collaborates closely with the merchandising and production teams to ensure the successful execution of each line, from ideation to final product delivery. Under her leadership, the H by Halston brand has experienced consistent growth and a strong market presence.
Career Progression
Prior to her current role, Alice held design positions at several prominent fashion brands, including Ascena Retail Group, Inc., Talbots, Tommy Hilfiger, and Calvin Klein Jeans. Through these diverse experiences, she has developed a well-rounded skill set in areas such as trend analysis, fabric selection, silhouette development, and technical design. Her ability to translate high-level design concepts into commercially viable products has been a key factor in her success throughout her career.
Academic Background
Alice holds a Bachelor of Fine Arts degree in Fashion Design from the Parsons School of Design, where she graduated with distinction. Her specialized education provides a strong foundation in design principles, technical skills, and industry best practices.
Areas of Expertise
- Apparel design and development for women's contemporary and casual wear
- Trend forecasting and market analysis
- Fabric sourcing and material selection
- Technical design and pattern making
- Collaboration with cross-functional teams (merchandising, production, marketing)
- Brand-specific design aesthetic and target customer understanding
Professional Impact
During her tenure at Xcel Brands, Inc., Alice has played a pivotal role in shaping the H by Halston brand identity and driving its commercial success. Her collections have consistently exceeded sales targets, and she has been instrumental in expanding the brand's reach and elevating its reputation within the industry. Alice's design leadership and innovative approach have contributed to the continued growth and profitability of the H by Halston line.
Conclusion
With her exceptional design skills, industry expertise, and collaborative mindset, Alice Ludwig is poised to make an ongoing impact on the fashion industry. As she continues to evolve in her role at Xcel Brands, Inc., she remains committed to pushing the boundaries of creative design while delivering commercially viable products that resonate with the H by Halston target customer.
