Alice Mansergh

Chief Executive Officer, Tourism Ireland

Professional Overview
Alice Mansergh is a seasoned business leader with a proven track record of driving growth and innovation in the tourism and technology sectors. As the Chief Executive Officer of Tourism Ireland, she leverages her extensive expertise to promote Ireland as a premier travel destination and drive economic prosperity through sustainable tourism initiatives.

Experience Summary

Current Role
As the Chief Executive Officer of Tourism Ireland since September 2023, Alice is responsible for developing and implementing strategic plans to increase visitor numbers, enhance destination experiences, and foster collaboration with industry partners. Under her leadership, Tourism Ireland has launched several successful marketing campaigns that have elevated Ireland's global profile and attracted a diverse range of travelers.

Career Progression
Prior to her current role, Alice served as a Board Member at Fáilte Ireland, the national tourism development authority, where she provided strategic guidance and oversight. She also held prominent positions at Google, including Managing Director of Customer Solutions for the UK and Ireland, Director of Consumer Marketing for the UK, and Head of Chrome Marketing for Europe, Middle East, and Africa. Alice's diverse background has equipped her with a deep understanding of both the tourism industry and the digital landscape, enabling her to drive transformative change.

Academic Background
Alice holds a Bachelor's degree in Business Administration from University College Dublin, where she graduated with honors. Her academic achievements and specialized coursework have provided a strong foundation for her successful career in the tourism and technology sectors.

Areas of Expertise

• Strategic planning and execution

• Destination marketing and brand management

• Stakeholder engagement and partnership development

• Digital transformation and data-driven decision making

• Tourism industry trends and best practices

• Leadership and change management

Professional Impact
During her tenure at Google, Alice spearheaded innovative marketing campaigns that drove significant growth in customer acquisition and brand awareness. As a Board Member at Fáilte Ireland, she played a pivotal role in shaping the organization's strategic direction and overseeing the implementation of transformative initiatives that enhanced Ireland's tourism competitiveness.

Conclusion
With her extensive experience, strategic vision, and proven leadership abilities, Alice Mansergh is well-positioned to drive the continued success of Tourism Ireland. Her deep understanding of the industry, coupled with her expertise in leveraging digital technologies, make her a valuable asset in promoting Ireland as a premier travel destination and fostering sustainable tourism growth.