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Alice Morgan

Alice Morgan


Chief Marketing Officer



Professional Overview


Alice Morgan is a seasoned marketing and design executive with a proven track record of driving innovation and growth for leading global brands. As the Chief Marketing Officer at Coach, she spearheads the company's strategic marketing initiatives, overseeing brand positioning, product development, and omnichannel customer engagement. With a keen eye for design and a deep understanding of consumer trends, Alice also serves as the Chief Designer at Under Armour, where she contributes to the brand's iconic product lines.

Experience Summary



Current Roles


Chief Marketing Officer, Coach (2016-09-01 to Present)
  • Responsible for developing and executing the company's integrated marketing strategy, driving brand awareness and customer acquisition.

  • Oversees the design and implementation of impactful marketing campaigns, leveraging data-driven insights to optimize performance.

  • Collaborates cross-functionally to ensure alignment between marketing, product, and sales teams, fostering a cohesive brand experience.

  • Leads the transformation of Coach's digital marketing capabilities, enhancing the company's online presence and e-commerce capabilities.


Chief Designer, Under Armour (2014-05-01 to Present)
  • Spearheads the design and development of Under Armour's innovative product lines, translating consumer insights and technical requirements into industry-leading designs.

  • Collaborates with the product development team to identify emerging trends and consumer preferences, ensuring the brand's offerings remain cutting-edge and relevant.

  • Represents the brand at industry events and trade shows, showcasing the company's design philosophy and engaging with key stakeholders.


Career Progression


Senior Designer, ZARA HOME (2012-03-01 to 2014-01-01)
  • Played a pivotal role in the design and development of ZARA HOME's product collections, contributing to the brand's consistent growth and market share.

  • Collaborated with cross-functional teams to ensure alignment between design, production, and merchandising, optimizing the efficiency of the product development process.

  • Recognized for her ability to translate market trends into commercially successful products, driving increased customer engagement and sales.


Fashion Designer, ZARA HOME (2008-01-01 to 2012-02-01)
  • Began her career as a fashion designer, honing her skills in product design, trend analysis, and creative problem-solving.

  • Demonstrated a keen eye for detail and a passion for translating customer preferences into tangible design solutions.

  • Contributed to the development of several successful product lines, helping to strengthen ZARA HOME's brand presence and market position.


Academic Background


Alice holds a Bachelor of Fine Arts degree in Fashion Design from the renowned Parsons School of Design, where she graduated with distinction.

Areas of Expertise


  • Strategic marketing and brand management

  • Product design and development

  • Consumer insights and trend analysis

  • Cross-functional collaboration and team leadership

  • Digital marketing and e-commerce optimization


Professional Impact


  • Spearheaded the successful rebranding of Coach, revitalizing the brand's image and driving a 25% increase in global sales.

  • Played a pivotal role in the design and launch of Under Armour's best-selling women's athletic apparel line, which achieved a 35% market share within the first year.

  • Recognized as a thought leader in the fashion and retail industry, frequently invited to speak at industry conferences and events.


Conclusion


With her exceptional marketing expertise, design acumen, and innovative mindset, Alice Morgan is a driving force in the fashion and retail industries. As she continues to excel in her current roles at Coach and Under Armour, she is poised to make a lasting impact on the global brands she represents and the consumers they serve.