Alicia Boisvert

Director of Field Marketing
San Diego, CA, United States

Professional Overview

Alicia Boisvert is an accomplished marketing professional with over a decade of experience driving strategic field marketing initiatives for leading health and fitness brands. As the Director of Field Marketing at belliwelli, she is responsible for developing and executing innovative experiential marketing campaigns that engage target audiences and drive measurable results.

Experience Summary

Current Role

As the Director of Field Marketing at belliwelli, Alicia oversees the planning, coordination, and implementation of all field marketing activities. She leads a team of marketing specialists to conceptualize and deliver impactful, high-visibility activations that elevate the brand's presence and foster meaningful connections with customers. Under her leadership, the field marketing team has successfully executed numerous award-winning campaigns, resulting in increased brand awareness, customer engagement, and positive business outcomes.

Career Progression

Prior to her current role, Alicia served as the Business Development Manager at Health and Fitness Activations, where she played a crucial role in securing and managing strategic partnerships with leading health and wellness brands. Before that, she was the CEO of Health and Fitness Activations, where she spearheaded the company's growth and transformation into a premier provider of innovative experiential marketing solutions.

Academic Background

Alicia holds a Bachelor of Science degree in Marketing from the University of California, San Diego, where she graduated with honors.

Areas of Expertise

• Experiential marketing strategy and execution

• Field marketing campaign management

• Brand activation and customer engagement

• Budgeting and resource allocation

• Team leadership and cross-functional collaboration

Professional Impact

Throughout her career, Alicia has consistently demonstrated her ability to conceptualize and implement highly successful field marketing campaigns that have driven measurable business impact for her clients. Under her leadership, the field marketing team at belliwelli has achieved numerous industry awards and recognitions, including being named the "Best Experiential Marketing Campaign" at the 2022 Marketing Excellence Awards.

Conclusion

With her extensive expertise in the health and fitness industry, proven track record of successful field marketing initiatives, and strong leadership skills, Alicia Boisvert is a valuable asset to the belliwelli team. Her focus on delivering impactful, customer-centric marketing solutions positions her as a strategic partner in driving the company's growth and industry presence.