Alicia Bramham-Law, Head of Ecommerce – US, UK, EU, Bloch International
[LinkedIn Profile](http://www.linkedin.com/in/alicia-bramhamlaw)
Current Position & Responsibilities
Alicia Bramham-Law currently serves as the Head of Ecommerce – US, UK, and EU at Bloch International, a global leader in technical dance footwear and apparel, with this role held since December 2018. In this capacity, she oversees direct-to-consumer ecommerce strategy and execution for three major geographic markets: the United States, the United Kingdom, and the European Union. Her position centers on growing digital channels, driving online sales, and managing cross-regional marketing initiatives for a company with a workforce estimated between 1,001–5,000 employees. Alicia does not manage any direct reports or belong to any internal cross-functional teams, indicating a lean vertical structure or a specialized individual contributor/lead capacity.
Professional Experience
Alicia brings an extensive background in ecommerce and digital marketing across several recognized retail and consumer brands:
- Bloch International (Dec 2018–Present): Head of Ecommerce – US, UK, EU. Responsible for multiregional D2C ecommerce performance.
- Hush Homewear Ltd (May 2016–Dec 2018): Head of Ecommerce. Managed all aspects of the online sales channel, driving digital revenue growth and overseeing complete ecommerce operations.
- Outdoor and Cycle Concepts Ltd (Jan 2015–May 2016): Online Merchandising Manager. Accountable for trading and merchandising across multiple branded websites, optimizing customer journey and inventory management.
- Zoggs International Ltd: Held roles in ecommerce and marketing, focused on brand development and digital presence for the swimwear and accessories brand.
- CGA Experience & Contract Marketing Roles: Supported various projects in marketing capacity.
- FGH: Product marketing responsibilities, contributing to early career ecommerce expertise.
- Hanesbrands Inc.: Supported European Central Marketing team, providing experience in multinational campaign execution.
Throughout her career, Alicia has demonstrated a proven ability in scaling digital businesses, optimizing trading functions, and leveraging digital channels for sales growth in both lifestyle and apparel verticals.
Company Profile: Bloch International
Bloch International is recognized as the world’s leading provider of technical dance footwear and apparel, standing at the forefront of the industry for over 90 years as a third-generation family-owned business. The company’s core mission is to inspire, empower, and support the global dance community, delivering premium products for dancers worldwide. Their direct-to-consumer strategy has grown in prominence, with dedicated focus on innovation in product design and deep engagement with both amateur and professional markets.
- Employees: 1,001–5,000
- Primary Markets: Global, emphasizing US, UK, and EU regions
- Industry: Apparel, Technical Footwear, Dancewear
Relevant Insights
Alicia’s breadth of experience in scaling digital retail, cross-border ecommerce, and brand digitalization aligns with current retail trends demanding unified, omnichannel approaches. Her leadership since 2018 at Bloch coincides with significant industry shifts to online-first models, suggesting a strong grasp of navigating rapid ecommerce growth, international digital operations, and the implementation of best practices across multiple markets.
Previous tenures at diverse companies such as Hush Homewear, Outdoor and Cycle Concepts, and Zoggs International underpin her expertise in both segment-specific marketing and broader retail trading functions, making her influential in technology adoption and consumer engagement strategies.
Professional Network & Digital Presence
- LinkedIn: [alicia-bramhamlaw](http://www.linkedin.com/in/alicia-bramhamlaw)
- Instagram: [@aliciabramhamlaw](https://www.instagram.com/aliciabramhamlaw/?hl=en) (personal, limited professional content)
Her public digital footprint highlights a blend of professional leadership in ecommerce and personal interests, signaling balanced professional and personal branding.
Summary of Key Attributes
- Title: Head of Ecommerce – US, UK, EU at Bloch International
- Tenure: Since December 2018
- Expertise: Digital strategy, D2C ecommerce, cross-border operations, channel growth, digital merchandising
- Market Focus: Apparel, technical footwear, lifestyle products
- Team Structure: Individual contributor/lead role, no direct team
Alicia Bramham-Law is a senior digital leader with a concentration on international ecommerce and brand growth within the consumer retail sector, positioning her as a decision-maker and influencer for technology or partnership initiatives targeting this field.
