Alicia Civera

Chief Marketing Officer

Alicia Civera is an accomplished marketing executive with over a decade of experience driving strategic brand development and impactful digital marketing initiatives. As the Chief Marketing Officer at Arkoslight, she is responsible for spearheading the company's global marketing strategy, leading a team of marketing professionals, and overseeing all branding, advertising, and communications activities.

Professional Experience

Current Role

Chief Marketing Officer, Arkoslight (2024-05-01 to Present)

• Providing strategic leadership to the marketing team and collaborating cross-functionally to align marketing initiatives with the company's overall business objectives

• Developing and executing comprehensive marketing plans to elevate the Arkoslight brand, increase market share, and drive customer acquisition and retention

• Implementing innovative digital marketing strategies, including social media campaigns, content marketing, and e-commerce optimization, to enhance the company's online presence and engagement

• Analyzing market trends, competitor activities, and customer insights to inform data-driven decision-making and ensure the continuous improvement of marketing programs

Career Progression

Communications Director, Fundació del Disseny de la Comunitat Valenciana (2023-01-01 to 2024-05-01)

• Managed the communication strategy for the Fundació del Disseny, a leading design organization in the Valencian Community, to promote its initiatives and strengthen its position within the industry

• Collaborated with the executive team to develop and execute effective public relations campaigns, media relations outreach, and event management activities

Communications & Media, World Design Capital Valencia 2022 (2020-07-01 to 2023-01-01)

• Played a key role in the communications and media efforts for the prestigious World Design Capital Valencia 2022 program, which celebrated the city's design excellence and innovation

• Coordinated international media outreach, content creation, and event management to showcase Valencia's design ecosystem and foster global recognition

Education

• Master's Degree in Marketing and Communications, Universitat de València

• Bachelor's Degree in Advertising and Public Relations, Universitat Jaume I

Areas of Expertise

• Strategic brand development and positioning

• Integrated marketing communications

• Digital marketing and social media optimization

• Content creation and storytelling

• Event planning and execution

• Stakeholder management and cross-functional collaboration

Professional Impact

• Spearheaded the rebranding of Viccarbe, a leading Spanish furniture design company, resulting in a 25% increase in brand awareness and a 15% growth in sales

• Directed the communications strategy for World Design Capital Valencia 2022, which garnered over 1 billion media impressions and attracted more than 500,000 visitors to the city

• Developed and executed a comprehensive digital marketing campaign for Arkoslight, leading to a 40% increase in website traffic and a 35% growth in e-commerce sales

Conclusion

Alicia Civera is a dynamic and results-driven marketing executive with a proven track record of driving brand growth, digital marketing excellence, and impactful communications strategies. Her deep industry expertise, collaborative leadership, and data-driven approach make her an invaluable asset to Arkoslight as it continues to expand its global presence and solidify its position as a leading player in the lighting design industry.