Alicia Criner

Global Marketing and Digital Transformation Leader

Professional Overview
Alicia Criner is a seasoned marketing and digital transformation executive with over 15 years of experience driving innovation and growth for leading global brands. As the Vice President, Global Head of Marketing and Digital Transformation at Galderma, she oversees the company's strategic marketing initiatives and digital transformation efforts, positioning the organization for long-term success in the dynamic skincare industry.

Experience Summary

Current Role
In her current role at Galderma, Alicia is responsible for developing and executing the company's global marketing strategy, with a focus on driving digital innovation and delivering seamless omnichannel experiences for customers. She leads a team of marketing and digital professionals to create and implement cutting-edge campaigns that enhance brand awareness, engagement, and sales across Galderma's portfolio of skincare products, including Cetaphil and Differin.

Career Progression
Prior to her current position, Alicia held various leadership roles at Galderma and L'Oréal, where she demonstrated a proven track record of driving digital transformation and delivering impactful marketing initiatives. As the Global Head of Digital and Media at Galderma, she spearheaded the company's digital strategy, overseeing the integration of emerging technologies and data-driven insights to optimize marketing performance. Earlier in her career, Alicia served as the Global Director of Digital and Omni-Channel Marketing for the SkinCeuticals brand at L'Oréal, where she successfully expanded the brand's digital footprint and e-commerce capabilities.

Academic Background
Alicia holds a degree from Howard University, where she specialized in marketing and consumer behavior, laying the foundation for her successful career in the beauty and skincare industry.

Areas of Expertise

• Digital marketing and transformation

• Omnichannel strategy and execution

• Brand management and innovation

• Data-driven decision-making

• Global marketing operations

• Cross-functional team leadership

Professional Impact
Throughout her career, Alicia has been recognized for her contributions to the industry, serving on the advisory boards of EVERSANA INTOUCH and Salesforce. She is also a member of the Alumni Advisory Board for the Council of Urban Professionals, where she shares her expertise and mentors the next generation of marketing leaders.

Conclusion
Alicia Criner is a dynamic and versatile marketing executive who has consistently driven digital transformation and marketing innovation for some of the world's most renowned skincare brands. With her deep industry knowledge, strategic vision, and strong leadership skills, she is poised to continue propelling Galderma's global success in the ever-evolving digital landscape.