Alicia Joines

Senior Director, Brand Marketing & Communications | San Francisco, California

Professional Overview

Alicia Joines is a seasoned marketing and communications professional with over a decade of experience driving brand strategy and digital engagement for leading fashion and lifestyle brands. As the Senior Director of Brand Marketing & Communications at Citizens of Humanity, she oversees the development and execution of the company's integrated marketing initiatives, digital presence, and public relations efforts.

Experience Summary

Current Role

In her current role as Senior Director, Brand Marketing & Communications at Citizens of Humanity, Alicia is responsible for developing and executing the brand's overarching marketing strategy to drive awareness, engagement, and sales. She leads a team of marketing and communications professionals to manage the company's digital channels, content creation, media relations, and strategic partnerships. Under her leadership, Citizens of Humanity has seen a significant increase in social media following, web traffic, and consumer loyalty.

Career Progression

Prior to her current role, Alicia held positions of increasing responsibility within the Citizens of Humanity organization. She started as a Digital Marketing Manager, where she implemented successful digital campaigns and grew the brand's online presence. She was then promoted to Director of Global Communications, where she spearheaded the company's public relations efforts and built strong relationships with industry influencers and media outlets.

Before joining Citizens of Humanity, Alicia gained valuable experience in the fashion and entertainment industries, working as an Account Executive at Wetherly Fashion Group and a Marketing and Public Relations Coordinator at Rock & Republic.

Academic Background

Alicia holds a Bachelor of Arts degree in Communication Studies from the University of California, Los Angeles (UCLA), where she graduated with honors.

Areas of Expertise

• Integrated marketing strategy and execution

• Digital marketing and social media management

• Brand development and positioning

• Public relations and media relations

• Influencer and partnership program management

• Creative content creation and storytelling

Professional Impact

During her tenure at Citizens of Humanity, Alicia has spearheaded several successful marketing campaigns that have elevated the brand's visibility and engagement with its target audience. She played a pivotal role in the launch of the company's e-commerce platform, which resulted in a 25% increase in online sales within the first year. Additionally, her strategic approach to social media and influencer marketing has helped the brand maintain a strong, authentic connection with its loyal customer base.

Conclusion

Alicia Joines is a results-driven marketing and communications professional with a proven track record of driving brand growth and digital transformation. Her deep industry knowledge, creative problem-solving skills, and collaborative leadership style make her a valuable asset to the Citizens of Humanity team. As the company continues to evolve, Alicia is poised to play a critical role in shaping the brand's future and cementing its position as a leader in the fashion industry.